October 11, 2017

Media360India

India is truly at a tipping point, where platforms such as the Internet and mobile are driving a new market with all-new dynamics. On the other hand, vernacular print is getting stronger by the day and with BARC spinning out rural TV measurement data for the first time ever last year, marketers have given their media expenditures a good shake-up. Further, technology is playing a catalyst in meshing up the media.

Media360India seeks to take stock of the present and search for sustainable media solutions for long-term growth, especially in the uncharted waters of digital services and emerging technologies for both urban and emerging rural markets. 

Session Type: Moderator
Location: Hyatt Regency, Mumbai, India

Speaker:

Ramanujam Pobbisetty, Director, India, comScore
October 11, 11:30 am - 12:15 pm Add to Calendar 11-10-2017 11:30:00 11-10-2017 12:15:00 Asia/Kolkata Media360India - Coming Soon: Digital Explosion or ‘Implosion’ Ramanujam Pobbisetty, Director, India, comScore - Coming Soon: Digital Explosion or ‘Implosion’ Hyatt Regency, Mumbai, India comScore events@comscore.com false DD/MM/YYYY
Coming Soon: Digital Explosion or ‘Implosion’

As digital advertising now approaches serious critical mass, the industry cannot hide its head in the sand about some unpleasant issues to prevent a digital implosion. Decision-makers need to tackle key concerns head on, some of them being: does digital truly grow brand awareness like traditional media; third-party monitoring; offensive placement of ads; ad fraud; and assured quality inventory of private networks versus black hole of public worldwide web.

Moderated by comScore, this is a panel discussion with industry heavyweights – publisher, client and media agency heads – to debate this serious issue.


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