Mobile Advertising Summit
The first Mobile Advertising Summit is a platform for advertisers, agencies, technology providers to meet and discuss the developments and challenges of mobile advertising in the German-speaking world. The day will provide presentations, case studies and interactive discussions on how the attention to personal screens has changed the digital landscape.Session Type: Presentation
Location: Palais der Kulturbrauerei, Schönhauser Allee 36, 10435, Berlin, Germany
Ben Martin, Global Marketing Insights Director
March 30, 09:40 am - 10:00 am Add to Calendar 30-03-2017 09:40:00 30-03-2017 10:00:00 Africa/Accra Mobile Advertising Summit - Mobile First, Second Nature: Mobile's Evolution for the Digital Omnivore Ben Martin, Global Marketing Insights Director - Mobile First, Second Nature: Mobile's Evolution for the Digital Omnivore Palais der Kulturbrauerei, Schönhauser Allee 36, 10435, Berlin, Germany comScore firstname.lastname@example.org false DD/MM/YYYY
Mobile First, Second Nature: Mobile's Evolution for the Digital Omnivore
Mobile devices account for more than 50% of digital time in most global markets, but the degree to which smartphones and tablets influence human behaviour extend beyond simple media consumption. Using data from selected regions that represent a truly global view, we explore how mobile has become a primary platform, not simply replacing desktop activity, but creating new patterns of digital interaction, new business models, and new considerations for advertisers and publishers.
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