May 18 - May 21, 2017

PATA Annual Summit 2017

The PATA Annual Summit 2017 brings travel’s most innovative thinkers and leaders together to connect, share and move travel forward. Hear fresh ideas, discover market-changing innovations and learn from industry luminaries on destination growth management, the sharing economy and its impact, traditional versus digital marketing approaches, consumer habits of future travellers and more.

Session Type: Panel
Location: Jetwing Blue Hotel, Negombo, Sri Lanka

Speakers:

Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.
May 19, 11:00 am - 12:20 pm Add to Calendar 19-05-2017 11:00:00 19-05-2017 12:20:00 Asia/Kolkata PATA Annual Summit 2017 - The Transformation of Marketing Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc. - The Transformation of Marketing Jetwing Blue Hotel, Negombo, Sri Lanka comScore events@comscore.com false DD/MM/YYYY
The Transformation of Marketing

In Asia Pacific where a gap in digital skills and maturity across the region remain, it can be difficult to make a business case for digital marketing. However, we can no longer ignore the fact that digital has transformed the travel industry. This session explores how online and technology trends – from social media to peer recommendations to big data personalisation to virtual reality – are changing how travel consumers navigate the path to purchase, and the implications for destination marketing boards and their industry partners.

Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.
May 20, 04:30 pm - 05:45 pm Add to Calendar 20-05-2017 16:30:00 20-05-2017 17:45:00 Asia/Kolkata PATA Annual Summit 2017 - The Future of Energy for Transportation Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc. - The Future of Energy for Transportation Jetwing Blue Hotel, Negombo, Sri Lanka comScore events@comscore.com false DD/MM/YYYY
The Future of Energy for Transportation

comScore Senior Vice President, Asia Pacific, Joe Nguyen, will speak at The Marketplace, a platform for partners and members to share market insights, intelligence and knowledge with conference delegates. This year, the Marketplace is powered by PechaKucha 20x20, a dynamic presentation format. Joe will also join a 20-minute panel discussion following the session along with other speakers.


Conference Homepage and Registration