PATA Annual Summit 2017

May 18 - May 21, 2017
This event has passed

The PATA Annual Summit 2017 brings travel’s most innovative thinkers and leaders together to connect, share and move travel forward. Hear fresh ideas, discover market-changing innovations and learn from industry luminaries on destination growth management, the sharing economy and its impact, traditional versus digital marketing approaches, consumer habits of future travellers and more.

Sessions

May 19

The Transformation of Marketing

In Asia Pacific where a gap in digital skills and maturity across the region remain, it can be difficult to make a business case for digital marketing. However, we can no longer ignore the fact that digital has transformed the travel industry. This session explores how online and technology trends – from social media to peer recommendations to big data personalisation to virtual reality – are changing how travel consumers navigate the path to purchase, and the implications for destination marketing boards and their industry partners.

Time: 11:00 am - 12:20 pm Add to Calendar 19-05-2017 11:00:00 19-05-2017 12:20:00 Asia/Kolkata PATA Annual Summit 2017 - The Transformation of Marketing Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc. - The Transformation of Marketing

In Asia Pacific where a gap in digital skills and maturity across the region remain, it can be difficult to make a business case for digital marketing. However, we can no longer ignore the fact that digital has transformed the travel industry. This session explores how online and technology trends – from social media to peer recommendations to big data personalisation to virtual reality – are changing how travel consumers navigate the path to purchase, and the implications for destination marketing boards and their industry partners.

Jetwing Blue Hotel, Negombo, Sri Lanka comScore events@comscore.com false DD/MM/YYYY
Speaker
Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.
May 20
Speaker
Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.