October 16 - October 19, 2017

ROI Festival 2017

The ROI Festival aims to reward the most innovative brands and enterprises, encouraging them to maximise the return on investment of their creative marketing activities.

comScore is a Partner of the ROI Festival.

 

Stay connected with us on Twitter, Facebook and LinkedIn for updates on our activities at the event. 

Session Type: Presentation
Location: Shanghai Centre, Shanghai, China

Speaker:

Cai Fang, Vice President, China, comScore
October 17, 12:10 pm - 12:25 pm Add to Calendar 17-10-2017 12:10:00 17-10-2017 12:25:00 Asia/Shanghai ROI Festival 2017 - Understanding the Multi-Platform Majority in China Cai Fang, Vice President, China, comScore - Understanding the Multi-Platform Majority in China Shanghai Centre, Shanghai, China comScore events@comscore.com false DD/MM/YYYY
Understanding the Multi-Platform Majority in China

Mobile consumption in China has bypassed desktop in terms of audience size and duration. However, desktop audiences have not declined as mobile overtakes. Instead, 6 out of 10 users access the Internet via multiple devices and multi-platform consumption is especially high for under 35s. Hence, it is important for agencies, advertisers and publishers to understand this multi-platform majority:

  • Who are they?
  • How do they use desktop and mobile for different scenarios?
  • How can we reach them more effectively?

Welcome to comScore’s session at the ROI Festival on Tuesday 17 October at 12:10pm (just before lunch), and we will present all the answers.


Conference Homepage and Registration