TVOT SF 2017 will feature incredible networking/business-development opportunities for attendees, innovative and effective branding options for sponsors and exhibitors, close to 200 world-class speakers and panelists, hands-on workshops and master classes, the presentation of the 14th annual awards for leadership in interactive and multiplatform television, and much, much more.Session Type: Panel
Location: Golden Gate Club, San Francisco, CA, United States
Scott Worthem, VP, Business Development
Set-Top Box Data: What Have You Done with It Lately?
We have been working with TV set-top box data for more than ten years, for targeting or audience measurement or analytics and modeling. Everyone says they are using it, but surprisingly little has been shared. This panel will invite key industry leaders to share a real-world example of how they have used the set top box data, and what they have learned. That will be followed by a discussion about the value of the learning, and a conversation on what else these panelists plan to do, and potential challenges they face.
Conference Homepage and Registration