The Digital Advertising Quality

November 16, 2017
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Factors affecting advertising quality ecosystem such as data, targeting and media quality, ad fraud, viewability and ad blocking are key topics, but how do they affect the quality of advertising?

Session

November 16

Illuminate your advertising - from viewability and beyond

With Advertisers citing the lack of transparency in digital advertising Ecosystem as a major concern, it is time for Advertisers, Agencies and Publishers to take a more proactive role in helping to illuminate a media supply chain that, according to Marc Pritchard at P & G, "Is murky at best, and fraudulent at worst." Although the recent industry discussions about viewability and fraud are important ones, the market should shift its attention to the metrics that matter most. The metrics that help you understand the audience and context of your advertising. 

Time: 10:50 am - 11:10 am Add to Calendar 16-11-2017 10:50:00 16-11-2017 11:10:00 Europe/Helsinki The Digital Advertising Quality - Illuminate your advertising - from viewability and beyond Joris Goossens,VP Sales, Benelux & Nordics, comScore - Illuminate your advertising - from viewability and beyond

With Advertisers citing the lack of transparency in digital advertising Ecosystem as a major concern, it is time for Advertisers, Agencies and Publishers to take a more proactive role in helping to illuminate a media supply chain that, according to Marc Pritchard at P & G, "Is murky at best, and fraudulent at worst." Although the recent industry discussions about viewability and fraud are important ones, the market should shift its attention to the metrics that matter most. The metrics that help you understand the audience and context of your advertising. 

IAB Finland, Helsinki, Finland comScore events@comscore.com false DD/MM/YYYY
Speaker
Joris Goossens,VP Sales, Benelux & Nordics, comScore