ad:tech Auckland

November 16, 2017

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ad:tech Auckland is a single day conference and exhibition that has been constantly evolving since arriving in New Zealand in 2014, and now ranks as a premier event in New Zealand for helping marketers market smarter in a digital world.

Session

November 16

Media Planning in the Digital World

The promise and intent of programmatic media is to create open and efficient marketplaces to connect media buyers with media sellers. Imbued with third-party data, programmatic platforms enable sophisticated audience targeting and create a level playing field. Do we really want a level playing field? How can organisations create competitive advantage when the same inventory and data have been so thoroughly commoditised and democratised? This ad:tech Uni session will explore how many of the fundamentals of media planning remain relevant in an automated media landscape and can be utilised as sources of better insights, better campaign management and better results.

Time: 03:35 pm - 04:05 pm Add to Calendar 16-11-2017 15:35:00 16-11-2017 16:05:00 Pacific/Auckland ad:tech Auckland - Media Planning in the Digital World Lachlan Brahe, Vice President, Australia and New Zealand, comScore - Media Planning in the Digital World

The promise and intent of programmatic media is to create open and efficient marketplaces to connect media buyers with media sellers. Imbued with third-party data, programmatic platforms enable sophisticated audience targeting and create a level playing field. Do we really want a level playing field? How can organisations create competitive advantage when the same inventory and data have been so thoroughly commoditised and democratised? This ad:tech Uni session will explore how many of the fundamentals of media planning remain relevant in an automated media landscape and can be utilised as sources of better insights, better campaign management and better results.

Auckland University of Technology Business School, Auckland, New Zealand comScore events@comscore.com false DD/MM/YYYY
Speaker
Lachlan Brahe, Vice President, Australia and New Zealand, comScore