iMedia Brand Summit Goa

August 9 - August 11, 2017
This event has passed

The mandate for marketing leaders is broadening and marketing is now responsible for critical customer-facing, revenue-generating systems and applications and more. While spending on digital marketing is growing year on year, proving the business value of digital marketing efforts is now important for all marketers. But this doesn’t mean it’s easy. Especially in areas such as social and content, linking marketing efforts to business impact can be time consuming and hard to prove.

At iMedia Brand Summit Goa, India’s senior brand marketers and business leaders will discuss powerful ways to measure the business impact of digital marketing – from building awareness all the way through to increasing market share. The summit will be comprised of keynotes by industry thought-leaders, interactive roundtables and breakout sessions that have been created by marketers for marketers through an advisory board of senior leaders from across the industry.

comScore is proud to be a Sponsor of iMedia Brand Summit Goa.

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Session

August 11

Measuring Digital – How Should Digital ROI be Assessed?

With India Internet users growing 28% year-on-year, 355 million users and #2 behind China, digital advertising spends are growing rapidly. However, there seems to be a lack of standardised currency. While clients are comfortable with parameters like CTRs, VTRs, shareability and engagement, there is now ambiguity on viewability, in-target reach, brand safety, bots, etc. Join senior industry professionals as they discuss what they would want to see in the new, unified way of measurement going forward.

Time: 01:20 pm - 01:50 pm Add to Calendar 11-08-2017 13:20:00 11-08-2017 13:50:00 Asia/Kolkata iMedia Brand Summit Goa - Measuring Digital – How Should Digital ROI be Assessed? Kedar Gavane, Vice President, India, comScore - Measuring Digital – How Should Digital ROI be Assessed?

With India Internet users growing 28% year-on-year, 355 million users and #2 behind China, digital advertising spends are growing rapidly. However, there seems to be a lack of standardised currency. While clients are comfortable with parameters like CTRs, VTRs, shareability and engagement, there is now ambiguity on viewability, in-target reach, brand safety, bots, etc. Join senior industry professionals as they discuss what they would want to see in the new, unified way of measurement going forward.

Alila Diwa, Goa, India comScore events@comscore.com false DD/MM/YYYY
Speaker
Kedar Gavane, Vice President, India, comScore