The Power of Like: How CPG Brands Can Quantify the Value and Impact of their Social Marketing Programs
Many CPG brands today say that while they have very active social marketing strategies, they often struggle to quantify their impact and effectiveness of these programs. Brands today must evolve beyond merely counting Facebook Fans as their primary success metric if they ever hope to deliver against actual marketing objectives.
To address this challenge, comScore has spent the past couple of years pioneering new and innovative methods to help our clients understand how brands reach audiences on social media channels like Facebook.
By leveraging comScore’s unique Social Essentials™ measurement capability, CPG brands can learn how to quantify their Paid, Owned and Earned Media on Facebook in terms of familiar metrics like audience size, demographics, reach/frequency and GRPs. In addition, brands can evaluate how their social media exposure on Facebook links to brand engagement and in-store sales.
Please join comScore for a complimentary live webinar on Wednesday, November 7 at 2PM EDT to help CPG brands quantify the value and impact of their social marketing programs on Facebook. comScore VP of Industry Analysis Andrew Lipsman and comScore Director of CPG Marketing Solutions Neal Niemiec will provide brands with a framework for thinking about their social marketing strategies and the tools needed to optimize their effectiveness.
The session will help brands understand the following:
- Why now is a great time for brands to use social media marketing
- How to apply the Paid/Owned/Earned Media framework to Facebook marketing
- How to quantify their Facebook marketing efforts and maximize impact and ROI