Driving Stronger ROI with Real-Time Branding Insights
Having access to real-time insights for in-flight optimization is a hot trend in digital advertising and its only getting hotter as 2013 blazes on. Advertisers, agencies and publishers simply can’t afford to wait to the end of a campaign to evaluate success.
But fear not. Many across the industry are already successfully leveraging in-flight data to optimize their campaigns and drive a stronger ROI. Please join comScore for a complimentary live webinar on Tuesday, January 22 at 12PM EST to hear how comScore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution, to do just that!
This webinar, presented by Senior Product Manager, NaKedra Campbell and Senior Director, Advertising Effectiveness, Andrea Vollman, will reveal:
- Advantages of optimizing in-flight and some tips and tricks for efficient campaign implementation
- How clients are using standard product features to get in-flight answers to key branding effectiveness questions
- The benefits of a comprehensive understanding of performance by publishers, placements and creatives
- Creative ways to use custom features to get more tailored, granular and actionable insights for campaign management
Senior Product Manager, NaKedra Campbell and Senior Director, Advertising Effectiveness, Andrea Vollman
January 22, 12:00 pm - 01:00 pm