Your Audiences Are Multi-Platform - Are You?
With 54% of US consumers now actively browsing on more than one platform in a month, Multi-Platform consumption is today’s new reality. comScore Media Metrix® Multi-Platform is the revolutionary audience measurement and planning solution that can help agencies understand and plan for changing consumer behavior in today’s Multi-Platform majority. Your target audiences have embraced the opportunity presented by an increasing wave of connected devices, now it is time for you to do the same. Join comScore for an insight-led webinar, as we reveal how Media Metrix® Multi-Platform can help you to take advantage of these additional digital touchpoints in your advertising planning and buying.
Here is a preview of the items we'll cover:
• Mobile devices account for 52% of US digital time. Has this added disruption, or created opportunity?
• Gather insights on changing consumer behaviors in this age of mainstream Multi-Platform
• How can a 'best available device' mindset be harnessed for marketing and commerce?
comScore Media Evangelist Eli Goodman and comScore Audience Product Manager Anubhav Mehrotra