Succeeding with Viewable Impressions and Audience Guarantees
Few industries have seen the level of disruption that the digital ad industry has experienced in recent years. Viewable impressions and audience guarantees are rapidly transforming the digital ad industry. While media buyers and sellers are putting plans in motion to keep up with the changes, it seems to raise more questions than answers.
- What are the industry benchmarks for in-view & in-target rates?
- What actions are leading online advertisers taking to increase the ROI of their digital brand investments?
- How can Media Buyers prepare for the shift towards viewable impression standards and audience guarantees?
Join us for our webinar on June 18th at 10:00 CEST (11:00 EEST) to learn about the market's current challenges, industry benchmarks, and what Media Buyers can do to answer crucial questions on online ad validation and optimisation.
Anthonia Akin, Solutions Consultant, comScore Inc.
June 18, 10:00 am - 11:00 am