Events & Webinars

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December 31, 1969

comScore Releases New Report ‘Mobile’s Hierarchy of Needs’ Revealing Key Insights into Global Mobile Trends

comScore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become... Read More

Webinar December 31, 1969 The New Model for a New World: How comScore’s New Model advances media measurement in a dynamic, cross-platform world

The New Model for a New World: How comScore’s New Model advances media measurement in a dynamic, cross-platform world

We are at a cross-platform crossroads, and a new measurement model is needed to drive the industry forward. This presentation, unveils comScore’s approach to the future of cross-platform... Read More

Webinar December 31, 1969 Smarter and More Connected The Emerging Landscape of IoT and Connected Devices

Smarter and More Connected: The Emerging Landscape of IoT and Connected Devices

Today’s modern living room features a multitude of connected devices, including significant innovation and adoption in the Internet of Things (IoT) and Over-the-Top (OTT) landscape.... Read More

December 31, 1969

Understanding the Customer Journey: A Fast-Moving Consumer Goods Company Case Study

This case study looks at how a world-leading, Fast-Moving Consumer Goods (FMCG) Advertiser used comScore custom solutions to better understand the profile of their online consumer and... Read More

December 31, 1969

comScore to Provide Company Update on Wednesday, May 31

comScore today announced that it will provide a routine company update on its first quarter activities in a conference call on Wednesday, May 31 at 8:30 a.m. ET. Read More

Webinar December 31, 1969 UKOM Insights - UK Digital Market Overview March 2017

UKOM Insights - UK Digital Market Overview March 2017

The UKOM Digital Marketing Overview shares insights into what the UK Population is doing online by providing a quarterly top-line snapshot of audience behaviour across devices. UKOM... Read More

Webinar December 31, 1969 State of the US Online Retail Economy in Q1 2017

State of the U.S. Online Retail Economy in Q1 2017

In this presentation, comScore SVP of Marketing & Insights Andrew Lipsman examines the latest online retail trends and their impact on retailers going forward. Read More

Webinar December 31, 1969 Beyond Brick and Mortar Retail in the Digital Space

Beyond Brick and Mortar: Retail in the Digital Space

Each month comScore creates a Data Insight presentation on a different topic in digital. In this April 2017 edition, the topic is retail. Read More

December 31, 1969

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is... Read More

Webinar December 31, 1969 comScores State of Digital TV and IoT 2017

comScore's State of Digital, TV and IoT (2017)

Co-founder and CEO Gian Fulgoni spoke about mobile, social, TV, advertising and more at the recent SunTrust Internet and Digital Media Conference. Read More

December 31, 1969

comScore to Participate in Upcoming Conferences

comScore today announced that it will participate in the upcoming conferences. Read More

December 31, 1969

Which global internet markets are the most ‘mobile first’?

In our recent report, Mobile’s Hierarchy of Needs, we revealed that mobile devices (smartphones and tablets) represent over 60% of digital time in all markets studied, but it was... Read More

Webinar December 31, 1969

Mobile's Hierarchy of Needs Webinar

During this presentation, Ben Martin, Global Marketing Insights Director at comScore looks at the current mobile trends across 9 countries and how consumer behaviours across mobile... Read More

December 31, 1969

comScore Expanding Total Home Cross Screen Measurement

comScore national TV sales SVP Carol Hinnant explains how the company has upgraded its cross-platform media measurement - and what's coming next. Read More

December 31, 1969

Local TV Will Take National Spending: comScore’s Walsh

Walsh says comScore’s 100 million-person US panel is going to be merged with a tagged approach to measurement so that TV operators can count viewers, even if they are watching from... Read More

December 31, 1969 Viewability

Fireside Chat with Lyle Schwartz and Aaron Fetters

In April 2017, our own Aaron Fetters sat down for a fireside chat with GroupM’s Lyle Schwartz. Below, hear them discuss the latest issues facing the industry, including the role viewability... Read More

December 31, 1969 Viewability

comScore Introduces Free Viewability Measurement to Broaden Trust Across Global Digital Advertising Market

comScore today announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers... Read More

Webinar December 31, 1969 A New Model For Cross-Platform Measurement

A New Model For Cross-Platform Measurement

At the Future TV Advertising Forum Canada, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement. Read More

December 31, 1969

In-Target, Viewability and Invalid Traffic: Campaign benchmarks across the globe

In many markets throughout the world, the spotlight has increased on campaign validation as the industry, and particularly advertisers, are placing growing importance on knowing that... Read More

December 31, 1969

BIA/Kelsey and comScore Partner to Provide an Integrated, Full View into Local Television Markets

BIA/Kelsey and comScore announced a new partnership today that will integrate comScore's local television audience measurement information with BIA/Kelsey's local advertising spending... Read More

December 31, 1969 U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7

Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in comScore’s... Read More

December 31, 1969

comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India

comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer... Read More

December 31, 1969

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign... Read More

December 31, 1969

TitanTV and comScore Local TV Enter Titling Partnership

comScore has entered an agreement with TitanTV to automate the local-television program titling process for station clients. Read More