Interactive Scotland
Session Type: PresentationLocation: CCA, 350 Sauchiehall Street, Glasgow G2 3JD Glasgow, GB
Speaker:
Gregor Smith, Director Mobile, comScore Europe
12 December
5:20 pm
- 5:40 pm
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http://www.comscore.com/Insights/Events_and_Webinars/Event/2012/Interactive_Scotland
12-12-2012 17:20:00
12-12-2012 17:40:00
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Interactive Scotland - The Mobile Digital Omnivore: Trends across Online, Mobile and Social in the UK and beyond
Gregor Smith, Director Mobile, comScore Europe - The Mobile Digital Omnivore: Trends across Online, Mobile and Social in the UK and beyond
CCA, 350 Sauchiehall Street, Glasgow G2 3JD, Glasgow, GB
comScore
events@comscore.com
false
The Mobile Digital Omnivore: Trends across Online, Mobile and Social in the UK and beyond
This presentation explores the increasing transition to a world of connected media, charting the growth of smartphones and Tablets and crucially how this is driving M/E-commerce. The presentation looks at the UK, EU5 and US markets and includes some actual case studies with Retail clients to show how Mobile/Online and Social is changing consumers purchasing habits.