Internet Retailer's Mobile Commerce and Marketing Forum
Knowing the M-Commerce Customer
In any fast-moving market, keeping abreast of the consumer is a challenge. If you base your marketing and promotion decisions on knowing who your customers were six months ago, you’ re going to lose. This session will report the most up-to-date profiles of who the major smartphone users are, how they’re using their devices and how the typical user is likely to change in the coming 18-24 months. This session will also explore how satisfied—or not—shoppers are with the m-commerce experience, how mobile impacts other commerce channels and explain to attendees how they can use that knowledge to guide their investments to create consumer-pleasing mobile sites and apps.Location: Manchester Grand Hyatt San Diego, CA, US
Mark Donovan, SVP & Sr. Analyst, Mobile, comScore, Inc.
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