Core conference focusing on the latest in digital media & marketing. Immerse yourself in topics such as Customer Engagement, Mobile Marketing, Usability & Experience, Analytics & Data, Social Media Management, Video & Multi-Screen Experience and much more!Location: Raleigh Convention Center Raleigh, NC, US
Joan FitzGerald, VP Television and Cross-Media Solutions, comScore, Inc.
6 November 1:00 pm - 6:00 pm Add to Calendar http://www.comscore.com/Insights/Events_and_Webinars/Event/2012/Internet_Summit 06-11-2012 13:00:00 08-11-2012 18:00:00 15 Internet Summit - The Future is Here: How Multi-Screen Consumers Are Changing the TV Ecosystem Joan FitzGerald, VP Television and Cross-Media Solutions, comScore, Inc. - The Future is Here: How Multi-Screen Consumers Are Changing the TV Ecosystem Raleigh Convention Center, Raleigh, NC, US comScore firstname.lastname@example.org false
The Future is Here: How Multi-Screen Consumers Are Changing the TV Ecosystem
For the last several years, changes have been unfolding that make the Internet more accessible, more useful and more entertaining for consumers. It is rapidly becoming commonplace for consumers to have access to two or even more screens. From TV to PC to Smartphone to Tablet, consumers’ use of media is changing. This session will reveal the latest trends in how consumers are building digital and mobile devices into their media consumption habits, and what it means for advertisers, advertising agencies, publishers and media companies.
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