Events

October 25, 2012

J.D. Power's 2012 Automotive Marketing Roundtable

Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study

This automotive case study, a continuation of research from an ad delivery validation study of 12 leading brands, will explore the impact of the use of validated versus gross impressions in advertising effectiveness research and measurement for Ford, a leading automotive client of agency, Team Detroit. Team Detroit will co-present these findings with comScore. The research will seek to: 1) prove the ROI of in-flight optimization, 2) demonstrate how to best value online ad inventory and 3) help the online ad market reach its true potential by driving more dollars to digital.

Location: The Bellagio Las Vegas, NV, US

Speaker:

Geoff McHale, VP Marketing Solutions, comScore, Inc. AND Baylen Springer, SVP & Director Digital Media Analytics, Team Detroit
25 October 10:35 am - 11:35 am Add to Calendar http://www.comscore.com/Insights/Events_and_Webinars/Event/2012/J.D._Power_s_2012_Automotive_Marketing_Roundtable 25-10-2012 10:35:00 25-10-2012 11:35:00 10 J.D. Power's 2012 Automotive Marketing Roundtable - Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study Geoff McHale, VP Marketing Solutions, comScore, Inc. AND Baylen Springer, SVP & Director Digital Media Analytics, Team Detroit - Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study The Bellagio, Las Vegas, NV, US comScore events@comscore.com false
Digital Advertising's Reality Check: Proving How Validating Online Ad Delivery Increases the ROI of Online Advertising: A Ford Case Study

This automotive case study, a continuation of research from an ad delivery validation study of 12 leading brands, will explore the impact of the use of validated versus gross impressions in advertising effectiveness research and measurement for Ford, a leading automotive client of agency, Team Detroit. Team Detroit will co-present these findings with comScore. The research will seek to: 1) prove the ROI of in-flight optimization, 2) demonstrate how to best value online ad inventory and 3) help the online ad market reach its true potential by driving more dollars to digital.


Conference Registration and Additional Information