2013 U.S. Digital Future in Focus
2012 saw several watershed events bring the U.S. digital marketplace to new heights and laid the groundwork for the future of the industry. This webinar will examine how these events, along with the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the U.S. digital marketplace and what that means for the coming year.
Join us as Eli Goodman, comScore Media Evangelist, presents key insights from the 2013 U.S. Digital Future in Focus on March 7, 2013.
Below is a preview of some of the trends we'll cover:
- Google Sites continued its reign as the top U.S. web property with 191.4 million unique visitors in December, while Facebook maintained an edge in overall engagement at 10.8 percent of minutes spent online.
- More than 50 properties registered between 5 and 20 million visitors in December while growing at least 40 percent over the past year
- A staggering 5.3 trillion display ad impressions were delivered in the U.S. throughout 2012, with Q4 seeing the most at 1.4 trillion -- up 6 percent from the previous year.
- Smartphones continued to drive the mobile landscape in 2012, finally reaching 50-percent market penetration in 2012. The Android platform also hit a 50-percent milestone as it captured the majority of the smartphone market for the first time. Meanwhile, tablets continued to gain traction, with 52.4 million U.S. tablet owners as of December 2012.
Eli Goodman, comScore Media Evangelist
7 March 2:00 pm - 3:00 pm