December 5, 2016

Behind the Scenes: A multi-platform perspective on Italy’s Digital Audience

Beatriz Vieira Beatriz Vieira
Regional Marketing Manager, EMEA
Global trends such as the growth of mobile platforms have created new digital time, and distributed audiences across devices. Understanding nuances of each platform and important synergies between them are key to making the most of consumers’ shift to multi-platform usage.

The majority of users in Italy are now mobile users, with 70% accessing the Internet exclusively through their mobile devices or combined with desktop. Italians spend also more time on mobile than desktop, with mobile accounting for 64% of the total time spend.

Download the full infographic

Download our latest infographic to gain further insights around the Digital Audience in Italy and find out how they are engaging with different platforms.