February 15, 2012

E-commerce is Back and Bigger than Ever

Adam Lella
Senior Marketing Insights Analyst
Despite the backdrop of continued economic uncertainty, 2011 was a strong year for retail e-commerce. Throughout the year, growth rates versus the prior year remained in double-digits to significantly outpace growth at brick-and mortar retail. Consumers remained cautious spenders overall, but increasingly turned to digital commerce due to two prevailing factors: price and convenience. Total U.S. retail and travel-related e-commerce reached $256 billion in 2011, up 12 percent from 2010.

Gian Fulgoni, comScore chairman and co-founder, shares insights on the future of e-commerce and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead.
To read more about the future of digital, download a copy of the full report here.


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