July 2, 2012

Getting Smart: U.S. Smartphone Population Reaches 110 Million Consumers

Kate Dreyer
Director, Corporate Communications
Smartphones are changing how, when, where and even why consumers connect to digital content, drastically altering the digital landscape in just a few short years.

In July 2007, barely 9 million Americans owned a smartphone –representing just 4 percent of the entire mobile market. Today nearly 110 million Americans own a smartphone and by the end of the year smartphone owners will become the new mobile majority in the U.S.

For more mobile nostalgia check out our look back at Apple's iPhone, which marked its five year anniversary on June 29, 2012.

US Smartphone Population

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