July 9, 2012

Google Goes for Gold in UK Smartphone Race

Sarah Radwanick
Director, Regional Product Marketing
More than 28 million people in the UK used smartphones during the three month average ending May 2012, up 38 percent since a year ago. Google’s Android was the top smartphone operating system with 42.1 percent of market share by operating system (OS). Android was the only smartphone OS that gained market share in the UK over the past year. Apple’s iOS ranked as the second most used platform, capturing 26.9 percent of the smartphone market share (decrease of -0.3 percentage points). RIM rounded up the top 3, accounting for 17.1 percent of the market (-0.7 percentage points).
Growth of Smartphone OS Market Shares