September 19, 2016

The Impact of Mobile on the Retail Category in Canada

Darrick Li
Senior Director
Paul Rich Paul Rich
Senior Account Manager, comScore Canada

Discover why your digital strategy needs to adapt for the multi-device consumer of today.

87% of the Canadian digital population visited retail sites in June 2016 via desktop, similar to last year. However, the retail sector is evolving as mobile usage is clearly changing consumer digital behavior.

Download the full Infographic

Compared to last year, the retail mobile audience in Canada grew by 11%. Mobile audiences are also much more engaged as each mobile consumer spent an average of 3 hours a month on retail sites, a 20.5% increase compared to a year ago.

Click here to download our latest infographic, which highlights the Canadian retail consumer of today and shows how Canadians engage with e-commerce sites across desktop, smartphone and tablet devices.

comScore Media Metrix Multi-Platform can help you understand your target audience size and engagement across devices. These metrics can be compared across digital media platforms and used to understand incremental or complementary activity coming from each platform.

To understand what else you can – and should – learn from our Media Metrix Multi-Platform data: request a demo or contact us.