February 24, 2016

comScore Releases January 2016 U.S. Desktop Online Video Rankings

RESTON, VA, February 24, 2016  – comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix® service showing the top video properties on desktop computer in January 2016. Google Sites ranked as the top video content property, AOL, Inc. was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 174 million unique viewers. Facebook ranked #2 with 84.2 million viewers, followed by Yahoo Sites with 56 million, Vimeo with 47.1 million and CBS Interactive with 45.4 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
January 2016
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
Total Internet : Total Audience** 233,992
Google Sites 174,020
Facebook 84,192
Yahoo Sites 55,977
Vimeo 47,078
CBS Interactive 45,395
Comcast NBCUniversal 45,058
VEVO 43,586
Warner Music 39,407
Maker Studios Inc. 38,970
Microsoft Sites 36,586

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
**The video universe saw a step change in January 2016 to make the total internet population consistent across comScore’s various audience products. It will now represent all users who had an opportunity to see an online video and not be limited to just those who actually viewed at least 1 video in the reporting month. Note that only the topline universe definition is affected; no measurement changes have occurred with the reporting of individual video properties. 

Top 10 Video Ad Properties by Unique Viewer Percent Reach
AOL, Inc. ranked #1 in video ad reach, serving ads to 41.5 percent of the total U.S. population in January. BrightRoll Platform came in second with 47.2 percent reach, followed by SpotX Video Advertising Platform with 44.7 percent, LiveRail with 41.8 percent and Google Sites with 37.3 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
January 2016
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property % Reach Total U.S. Population
AOL, Inc. 41.5
BrightRoll Platform† 32.0
Google Sites 31.4
Altitude Digital† 27.5
SpotX Video Advertising Platform† 26.9
Teads Sites† 24.0
LiveRail† 22.8
Specific Media** 21.4
Engage:BDR† 17.5
Tremor Video† 16.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The January 2016 YouTube partner data revealed that video music channel VEVO climbed into the top position in the ranking with 42.8 million viewers. UMG occupied the #2 spot with 42.3 million unique viewers, followed by BroadbandTV with 39.4 million, SonyBMG with 37 million and Machinima with 24.5 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers*
January 2016
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000)
VEVO @ YouTube 42,751
UMG @ YouTube 42,307
BroadbandTV @ YouTube 42,103
Warner Music @ YouTube 39,405
SonyBMG @ YouTube 37,001
Machinima @ YouTube 24,461
ZEFR @ YouTube 22,288
The Orchard @ YouTube 21,934
Rightster @ YouTube 21,008
Collective @ YouTube 20,351

For more information: 

About comScore
comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016 to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

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