July 2, 2015

comScore Reports May 2015 U.S. Smartphone Subscriber Market Share

Facebook Messenger Continues Its Ascent in Ranking, Becomes 3rd Largest Smartphone App

RESTON, VA, July 2, 2015  – comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.1 percent platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
189.7 million people in the U.S. owned smartphones (76.8 percent mobile market penetration) during the three months ending in May.* Apple ranked as the top OEM with 43.5 percent of U.S. smartphone subscribers (up 1.8 percentage points from February). Samsung ranked second with 28.7 percent market share (up 0.1 percentage points), followed by LG with 8.2 percent, Motorola with 4.9 percent and HTC with 3.5 percent.

Top Smartphone OEMs
3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Feb-15 May-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.7% 43.5% 1.8
Samsung 28.6% 28.7% 0.1
LG 8.3% 8.2% -0.1
Motorola 5.1% 4.9% -0.2
HTC 3.8% 3.5% -0.3

* Beginning with April 2015 data, MobiLens Plus includes an improved sample weighting methodology that incorporates additional controls for smartphone and tablet populations. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. The 3-month average ending May 2015 was calculated by averaging April and May’s MobiLens Plus numbers with March’s numbers from the traditional MobiLens product in order to preserve the 3-month rolling trend in our public monthly reporting.

Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 43.5 percent (up 1.8 percentage points from February), Microsoft with 3 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending May 2015 vs. 3 Month Avg. Ending Feb. 2015
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Feb-15 May-15 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.8% 52.1% -0.7
Apple 41.7% 43.5% 1.8
Microsoft 3.5% 3.0% -0.5
BlackBerry 1.8% 1.3% -0.5
Symbian 0.1% 0.1% 0.0

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 70.2 percent of the app audience, followed by YouTube (59.1 percent), Facebook Messenger (52.4 percent) and Google Play (52.1 percent).

Top 15 Smartphone Apps
May 2015
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
1     Facebook 70.2%
2     YouTube 59.1%
3     Facebook Messenger 52.4%
4     Google Play 52.1%
5     Google Search 51.8%
6     Google Maps 49.1%
7     Pandora Radio 44.0%
8     Gmail 43.0%
9     Instagram 36.6%
10     Apple Maps 27.2%
11     iTunes Radio/iCloud 26.0%
12     Amazon Mobile 25.9%
13     Twitter 24.9%
14     Google+ 23.1%
15     Pinterest 22.4%

For more information: Request a Demo of Mobile Metrix or Request a Demo of MobiLens

About Mobile Metrix
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
comScore MobiLens is a market research tool that provides insights into consumers’ smartphone and tablet device preferences, usage trends, and demographics. Matching quantitative observed behaviors with self-reported survey responses, MobiLens connects data about consumers’ mobile content consumption with their purchase-intents, interests and device satisfaction. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Adam Lella
comScore, Inc.
+1 (312) 775-6474


Tags: Android, Apple, Mobile, Samsung, Smartphone