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RESTON, VA, January 7, 2016 – Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for November 2015. Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share, while Google Android led as the #1 smartphone platform with 53.1 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share195.6 million people in the U.S. owned smartphones (78.6 percent mobile market penetration) during the three months ending in November. Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers. Samsung ranked second with 28 percent market share (up 0.6 percentage points from August), followed by LG with 9.6 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.6 percentage points) and HTC with 3.4 percent.
Top Smartphone OEMs3 Month Avg. Ending Nov. 2015 vs. 3 Month Avg. Ending Aug. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Aug-15
Nov-15
Point Change
Total Smartphone Subscribers
100.0%
N/A
Apple
44.1%
43.1%
-1.0
Samsung
27.4%
28.0%
0.6
LG
9.1%
9.6%
0.5
Motorola
4.7%
5.3%
HTC
3.4%
0.0
Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in November with 53.1 percent market share (up 1.4 percentage points from August), followed by Apple with 43.1 percent, Microsoft with 2.8 percent and BlackBerry with 1 percent.
Top Smartphone Platforms3 Month Avg. Ending Nov. 2015 vs. 3 Month Avg. Ending Aug. 2015Total U.S. Smartphone Subscribers Age 13+Source: Comscore MobiLens
Android
51.7%
53.1%
1.4
Microsoft
2.9%
2.8%
-0.1
BlackBerry
1.2%
1.0%
-0.2
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 77.2 percent of the app audience, followed by YouTube (61.2 percent), Facebook Messenger (60.3 percent) and Google Play (52.1 percent).
Top 15 Smartphone AppsNovember 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: Comscore Mobile Metrix
Top 15 Apps
% Reach
1
Facebook
77.2%
2
YouTube
61.2%
3
Facebook Messenger
60.3%
4
Google Play
52.1%
5
Google Search
50.9%
6
Google Maps
48.4%
7
Gmail
44.8%
8
Pandora Radio
42.2%
9
Instagram
39.2%
10
Apple Music*
31.7%
11
Amazon Mobile
29.9%
12
Yahoo Stocks
29.5%
13
Apple Maps
28.5%
14
Twitter
25.6%
15
Google Drive
25.3%
* “Apple Music,” as it appears in Comscore’s monthly reporting since July, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it.