Presentations & Whitepapers

Search and Filter

United States
Presentation May. 6, 2014 | Share

Mobile Path to Purchase

Mobile Path to Purchase

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at the 2014 Local Search Association Conference, delivering an address on the state of the local search market in relation to the multi-platform consumer boom. Read more

Presentation Apr. 28, 2014 | Share

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth... Read more

Presentation Apr. 16, 2014 | Share

The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more

Presentation Apr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Read more

Whitepaper Apr. 2, 2014 | Share

2014 U.S. Digital Future in Focus

2014 US Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Read more

Presentation Mar. 24, 2014 | Share

Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. Read more

Presentation Feb. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Read more

Presentation Feb. 13, 2014 | Share

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

digital analytics marketing to multi-platform majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. Read more

Whitepaper Feb. 5, 2014 | Share

Marketing to Millennials: 5 Things Every Marketer Should Know

Marketing to Millennials

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Read more

Presentation Dec. 13, 2013 | Share

Measuring What Matters in Social Media

Measuring What Matters in Social Media

Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Read more