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Presentation Jun. 8, 2016 | Share

Home Sweet Digital Home

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers actually account for a minority share of Internet access. Consumers are using smartphones... Read more

Presentation Jun. 2, 2016 | Share

Understanding Indonesia Online Audience

Understanding Indonesia Online Audience

Just when we thought we know Indonesians, this keynote revealed to us never-before-seen insights of Indonesia online audience Read more

Presentation May. 30, 2016 | Share

Решения comScore для прозрачности купли-продажи рекламы в Programmatic

The importance of trust and transparency in the Programmatic

During this session, Sergey Onishenko, Sales Director, Russia & CIS presents around the importance of trust within the programmatic environment and the tools available that comScore can help with the industry to achieve this and improve programmatic ROI. Read more

Presentation May. 26, 2016 | Share

Digital Advertising Is Dirty. Can Technology Clean It Up?

Digital Advertising Is Dirty Can Technology Clean It Up

In this presentation, Martin Bromfield, VP Advertising EMEA at comScore reviews current challenges affecting media buyers in digital advertising today. Martin also shared a panel with Chris Le May from DataXu, Pete Robins, agenda21, Keith Moor, Santander and Victoria Eastwood, Financial Times. Read more

Presentation May. 25, 2016 | Share

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Advertising ROI

The Value of a Digital Ad

This presentation curates insights from comScore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measures that identify brand and sales impact. In successfully aligning these components, we will be better positioned to help brands determine true ROI, and... Read more

Presentation May. 24, 2016 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and invalid traffic (IVT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. See the presentation to understand the importance of this issue. Read more

Presentation May. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. Read more

Presentation May. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Read more

Presentation May. 17, 2016 | Share

Effect of Viewability On Lift: A Story in Four Simple Graphs

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling, emotion or action related to the advertised product or service. Read more

Presentation May. 17, 2016 | Share

Unlocking The Power of Programmatic

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. Read more