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Whitepaper May. 18, 2011 | Share

The 2011 Online Auto Insurance Report

comScore’s 2011 Online Auto Insurance Report is a two-part report that provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers conducting auto insurance transactions online. The report is based on comScore’s research panel of 1 million U.S. consumers and attitudinal insights gained... Read more

Whitepaper Mar. 7, 2011 | Share

Lessons Learned: Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore’s extensive research in the digital advertising space, we’ve identified Five Key Lessons Learned, which help to shed light on the current state of the industry and... Read more

Whitepaper Feb. 14, 2011 | Share

The 2010 Mobile Year in Review

comScore presents the inaugural Mobile Year in Review report, a look at the top trends in mobile throughout 2010 and their implications for the coming year. The report looks across the U.S., EU5 and Japan, providing insights on the dynamic mobile ecosystem. Read more

Whitepaper Feb. 7, 2011 | Share

The 2010 U.S. Digital Year in Review

comScore presents the 2010 U.S. Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for the future. The report looks across the digital landscape to highlight the industry’s leading stories of the year. Read more

Presentation Jan. 27, 2011 | Share

Analysis of Internet Auto Insurance Purchasing Behavior

Over the last decade, insurance companies have become immersed in applications of predictive modeling. One application of predictive modeling that has received a lot of attention but has not been implemented widely as of yet is an analysis of customer conversion, or the likelihood of writing a customer once they contact you and receive a quote. There... Read more

Whitepaper Jan. 13, 2011 | Share

What Would Don Draper Do In A Digital World?

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But there are still many more questions than answers in understanding the true role of creative in the digital medium, leaving many to wonder: What Would Don... Read more

Whitepaper Nov. 16, 2010 | Share

2010 Online Property Insurance Report

The comScore 2010 Online Property Insurance Report presents a detailed overview of the online property insurance market with insights into overall industry trends and the competitive landscape. Primary areas of focus include the volume of online quote requests, consumer preferences of bundling property insurance and a profile of online property insurance... Read more

Presentation Sep. 30, 2010 | Share

comScore Ad Metrix: Measuring the Display Advertising Market Resurgence

We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise. Much of this resurgence can be attributed to innovation occurring with ad units, ad network expansion and increased activity from ad agencies and advertisers.... Read more

Whitepaper Sep. 20, 2010 | Share

The comScore Data Passport - Second Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. The comScore Data Passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Whitepaper Sep. 17, 2010 | Share

When Money Moves to Digital, Where Should It Go?

In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand. Read more