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Whitepaper Nov. 16, 2010 | Share

2010 Online Property Insurance Report

The comScore 2010 Online Property Insurance Report presents a detailed overview of the online property insurance market with insights into overall industry trends and the competitive landscape. Primary areas of focus include the volume of online quote requests, consumer preferences of bundling property insurance and a profile of online property insurance... Read more

Presentation Sep. 30, 2010 | Share

comScore Ad Metrix: Measuring the Display Advertising Market Resurgence

We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise. Much of this resurgence can be attributed to innovation occurring with ad units, ad network expansion and increased activity from ad agencies and advertisers.... Read more

Whitepaper Sep. 20, 2010 | Share

The comScore Data Passport - Second Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. The comScore Data Passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more

Whitepaper Sep. 17, 2010 | Share

When Money Moves to Digital, Where Should It Go?

In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand. Read more

Whitepaper Aug. 20, 2010 | Share

Great Expectations: How Advertising for Original Scripted TV Programming Works Online

As broadcasters, networks and cable, satellite and telecom companies evaluate the opportunities gained and lost when making content freely or conditionally available online, it is now more important than ever to understand consumers’ value levers when watching original TV programming. Read more

Whitepaper Jun. 30, 2010 | Share

Women on the Web: How Women are Shaping the Internet

From advertisers to publishers and from content producers to agencies, nearly everyone can benefit from understanding Web usage patterns through a gender-specific lens. This global report provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. Read more

Presentation Jun. 10, 2010 | Share

The State of Mobile: EU5 Mobile Media Landscape and Trends

According to recent data, 25% of EU-5 (UK, France, Germany, Italy, Spain) Mobile owners are now browsing the Mobile Internet. Since Mobile is one of the most widespread and fastest growing media channels in the world, reliable measurement is key to success. New trends suggest we are seeing a re-fragmentation of the Mobile Market. What factors are driving... Read more

Whitepaper May. 11, 2010 | Share

The 2010 State of Online Banking Report

The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth look at online banking today. The report provides comprehensive insights into service usage, consumer... Read more

Whitepaper Apr. 14, 2010 | Share

The 2010 Online Auto Insurance Report

comScore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry players gain insight into strategic issues pertaining to consumers’ auto insurance quoting,... Read more

Whitepaper Feb. 26, 2010 | Share

The comScore Data Passport - First Half 2010

From emerging markets to converging media, comScore is the global source of digital market intelligence that truly measures the digital world. This data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal. Read more