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Presentation Apr. 16, 2014 | Share

The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... Read more

Presentation Apr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. Read more

Whitepaper Apr. 2, 2014 | Share

2014 U.S. Digital Future in Focus

2014 US Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Read more

Presentation Mar. 24, 2014 | Share

Consumers' Multi-Media Path to Purchase

Consumers' Multi-Media Path to Purchase

Gian Fulgoni describes the current state of the global internet, and how growing markets and new devices have profoundly changed the dynamics of how consumers shop. Read more

Presentation Feb. 27, 2014 | Share

Succeeding with Viewable Impressions and Audience Guarantees

In this presentation, comScore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements. Read more

Presentation Feb. 13, 2014 | Share

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

digital analytics marketing to multi-platform majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. Read more

Whitepaper Feb. 5, 2014 | Share

Marketing to Millennials: 5 Things Every Marketer Should Know

Marketing to Millennials

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Read more

Presentation Dec. 13, 2013 | Share

Measuring What Matters in Social Media

Measuring What Matters in Social Media

Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Read more

Presentation Nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Read more

Presentation Nov. 13, 2013 | Share

State of the U.S. Online Retail Economy in Q3 2013

E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Read more