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Presentation Sep. 27, 2014 | Share

Lessons Learned: Maximizing Returns with Digital Media

Lessons Learned: Maximizing Returns with Digital Media

As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through comScore's extensive research in the digital advertising space, we've identified Six Key Lessons Learned, which help to shed light on the current state of the industry and guide... Read more

Presentation Sep. 25, 2014 | Share

The State of the Mobile Industry

Mobile Category Share of Time Spent

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at Heartland Mobile Council's #MOBIU2014 Week: Mobilize Your Mind summit, delivering an address on the state of the mobile industry. Read more

Presentation Sep. 17, 2014 | Share

State of the U.S. Online Retail Economy in Q2 2014

State of the US Online Retail Economy in Q2 2014

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, spoke at Channel IQ's Compass 2014 Conference, delivering an address on the State of the U.S. Online Retail Economy in Q2 2014. Read more

Presentation Sep. 15, 2014 | Share

UPS Pulse of the Online Shopper: A Customer Experience Study

UPS Pulse of the Online Shopper A Customer Experience Study

Today’s consumers are complex, and want the ability to search for and purchase products when, where and on whatever device they please. This demand for cross-channel convenience begs the question: How can retailers provide a superior shopping experience across channels that also increases brand loyalty? Read more

Presentation Sep. 2, 2014 | Share

comScore 2014 Latin America & U.S. Hispanic Digital Summit

Learn about the latest digital trends affecting the Latin American and U.S. Hispanic segments. Review our 2014 LATAM Digital Future in Focus with the latest digital highlights, explore prevailing trends and view exciting new tools in action. Read more

Presentation Aug. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Read more

Presentation Aug. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Read more

Whitepaper Jul. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Read more

Presentation Jul. 8, 2014 | Share

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Captivating the Consumer in an Omni-Channel World The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success. Read more

Presentation Jun. 12, 2014 | Share

How Better Measurement Can Bring More Brand Advertising to Digital

This presentation covers viewability for the Chilean Market, best practices and benchmarks between different industries. Read more