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Presentation May. 17, 2016 | Share

Effect of Viewability On Lift: A Story in Four Simple Graphs

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling, emotion or action related to the advertised product or service. Read more

Presentation May. 17, 2016 | Share

Unlocking The Power of Programmatic

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. Read more

Presentation May. 17, 2016 | Share

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. Read more

Presentation May. 17, 2016 | Share

Prove your data to win more business

Prove your data to win more business

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of a comScore case study on how comScore validated N&S’s audience segments for programmatic trading. Read more

Presentation May. 16, 2016 | Share

Multi-platform Measurement in Argentina

Multi-platform Measurement in Argentina

During this presentation, Josh Chasin, Chief Research Officer of comScore, Inc., discussed the benefits that comScore's methodology brings to the Argentinian market, reviewed the accreditation's by different authorities worldwide that will allow for better planning and audience monetization. As multi-platform measurement arrives to Argentina, you can... Read more

Presentation May. 13, 2016 | Share

Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

Invalid Traffic & Viewability

While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaign performance. Based on comScore’s extensive research globally, this keynote addressed why even the best ads may never have a chance to be seen. Read more

Presentation May. 10, 2016 | Share

Multi-platform Measurement in Mexico

Multi-platform Measurement in Mexico

In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size. Read more

Presentation May. 10, 2016 | Share

Brazil Digital Trends

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil. Read more

Whitepaper Apr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Read more

Whitepaper Apr. 21, 2016 | Share

Value of a Digital Ad: comScore, Millward Brown & Kantar Worldpanel

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Read more