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Presentation Sep. 19, 2013 | Share

Cross-Platform: A Reality Check

Crack the Code on Cross-Platform

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more

Presentation Sep. 17, 2013 | Share

Understanding the Big Trends of Global Digital Market

Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns of internet usage, the factors driving growth in internet consumption around the world... Read more

Presentation Sep. 12, 2013 | Share

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Read more

Presentation Sep. 12, 2013 | Share

2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Read more

Presentation Aug. 22, 2013 | Share

Marketing in an Age of Social Mobility

Social Networks: PC & Mobile Share of Minutes

comScore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in social networking and mobile, as well as where we’re heading from here. Read more

Presentation Aug. 21, 2013 | Share

Digital Analytics: A Thirty Year Retrospective

Digital Analytics A Thirty Year Retrospective

comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the explosion of digital and mobile platforms. Read more

Presentation Aug. 20, 2013 | Share

The Evolution of Digital Advertising: From Direct Response to Branding

The Evolution of Digital Advertising

comScore Chairman and Co-Founder Gian Fulgoni uses comScore’s decade of proprietary data measuring consumer behavior to show important lessons learned about how to best use the online channel. Read more

Presentation Aug. 13, 2013 | Share

State of the U.S. Online Retail Economy Q2 2013

State of Retail Q2 2013

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore Vice President of Marketing & Insights Andrew Lipsman present their quarterly analysis of online retail trends. Read more

Presentation Jun. 25, 2013 | Share

ARF Audience Measurement 8.0: Changing How the World Sees Digital Advertising--One Year Later

Changing How the World Sees Digital Advertising

One year after the engaging conversation at AM 7.0 about the rapidly evolving digital advertising ecosystem, questions still abound about the state of the market and its future. This presentation highlights how far advertising effectiveness measurement has come and how far the industry has to go. Read more

Presentation Jun. 25, 2013 | Share

Oppenheimer Consumer Conference 2013

comScore chairman and co-founder Gian Fulgoni presents the State of the U.S. Online Retail Economy at the Oppenheimer 13th Annual Consumer Conference. Read more