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Presentation Nov. 5, 2013 | Share

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

Re-Mastering Measurement in a Multi-platform World: ESPN's New Game Plan

This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Read more

Presentation Oct. 21, 2013 | Share

2013 Auto Insurance Shopping Report

2013 Auto Insurance Shopping Report

The 2013 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2012 and the attitudes and intentions of consumers shopping for auto insurance online. In addition, the study reports on the volume of online quote requests and highlights customer preferences on purchasing channels and key factors driving the decision-making... Read more

Whitepaper Oct. 17, 2013 | Share

Marketing to the Multi-Platform Majority

Marketing to the Multi-Platform Majority

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty about what tomorrow might bring. This white paper will provide companies with important context for understanding how having the right tools and, in turn, digital insights will... Read more

Presentation Oct. 15, 2013 | Share

Transparency and Data: Branding in the Age of Programmatic

Monitoring and optimizing campaign delivery in-flight

At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe. Read more

Presentation Oct. 14, 2013 | Share

The Digital World in Focus

The Digital World in Focus

In this presentation given at DMA 2013, comScore chairman and co-founder Gian Fulgoni provides a global overview of digital trends, including top online properties, social media, search, mobile and online video, a long with lessons learned about digital advertising. Read more

Presentation Oct. 7, 2013 | Share

The Multi-Screen Path to Purchasing

The Multi-Screen Path to Purchasing

Today’s consumer is more and more likely to engage with digital content on multiple devices. Even more intriguing are the implications of mobile devices and the user’s ability to access content on-the-go. As new purchasing channels open up, it is important for brands to present a unified presence across platforms. Read more

Presentation Sep. 19, 2013 | Share

Cross-Platform: A Reality Check

Crack the Code on Cross-Platform

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more

Presentation Sep. 17, 2013 | Share

Understanding the Big Trends of Global Digital Market

Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns of internet usage, the factors driving growth in internet consumption around the world... Read more

Presentation Sep. 12, 2013 | Share

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Read more

Presentation Sep. 12, 2013 | Share

2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Read more