Presentations & Whitepapers

Search and Filter

Presentation Apr. 13, 2016 | Share

2016 Uruguay Digital Future in Focus

2016 Uruguay Digital Future in Focus

Learn about the current state of the internet in Uruguay and how comScore is helping the industry. The digital world grew in 2015 and there has been a transformation in the way that Uruguayans interact with technology and consume media. Read more

Presentation Apr. 11, 2016 | Share

Combating Fraud to Drive ROI: A Kellogg and Krux Case Study

Combating Fraud to Drive ROI

In this case study, learn how Krux and comScore partner to help Kellogg reduce invalid traffic, automate optimization and save $2 million dollars in wasted ad spend. Read more

Presentation Apr. 8, 2016 | Share

The Value of Verified Impressions

The Value of Verified Impressions

During our webinar, Luciana Burger, Managing Director for comScore Brazil, explained in detail what is a verified impression and how important is to track your campaign or the potential of your inventory. Read more

Whitepaper Mar. 30, 2016 | Share

2016 U.S. Cross-Platform Future in Focus

2016 US Cross Platform Future in Focus

2015 was another transformative year in media, as TV and digital convergence accelerates and the longstanding consumer habits continue to be upended. While the media landscape is often described as growing increasingly ‘fragmented’, a more accurate description might be that it’s becoming increasingly interconnected, with consumers seamlessly accessing... Read more

Presentation Mar. 15, 2016 | Share

comScore on Programmatic

comScore on Programmatic

During our comScore on Programmatic event, we discussed the potential that programmatic has on issues like fraud, viewability and brand safety and the relationship between all the players in the digital ecosystem. Read more

Whitepaper Mar. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. Read more

Presentation Mar. 9, 2016 | Share

3 Things Brands Should Consider Before Going Programmatic

3 Things Brands Should Consider Before Going Programmatic

Combating ad fraud, viewability and other issues so your ads have the best chance to make an impact. In this session Jacques Tchenio, VP Sales at comScore France reviews the importance of combating ad fraud, viewability and further issues. Read more

Whitepaper Mar. 8, 2016 | Share

Value of a Digital Ad: comScore and Millward Brown

Value of a Digital Ad in Cross Media World

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For publishers, the ability to demonstrate the quality of their inventory beyond reach and frequency remains crucial in securing both direct and automated advertising... Read more

Presentation Mar. 2, 2016 | Share

Give Your Creative a Chance!

Give Your Creative a Chance

During this session, Duncan Trigg, SVP Advertising at comScore presents the importance of combating ad fraud, viewability and other issues so your ads have the best chance to make an impact. Read more

Presentation Feb. 29, 2016 | Share

Cross Platform Audience Measurement and the Future of Media

Cross Platform Audience Measurement and the Future of Media

How do you deliver the granular reporting of cross-media consumption needed for media planning, campaign optimisation and programmatic trading? In this presentation, Stuart Wilkinson, Head of Industry Relations at comScore provides an overview of a comScore case study from the US where TV, desktop, mobile and single source panels are combined with behavioural... Read more