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Blog Jun. 3, 2016 | Share

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and those 35 years-and-older. Three years ago, Snapchat’s app was only being used by 5% of smartphone... Read more

Press Release Jun. 3, 2016 | Share

Podcast Consumption on The Rise, According To Wondery/comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated to podcasting, commissioned by audio on-demand network Wondery. Read more

Video Jun. 2, 2016 | Share

Viewability will re-price premium inventory next year

When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? Duncan Trigg in an interview with Beet.TV. View

Data Gem May. 24, 2016 | Share

comScore Q1 2016 Advertising Benchmarks

comScore Q1 2016 Advertising Benchmarks

This infographic looks at how ad blocking, invalid traffic and viewability are impacting ad delivery across the globe and what the industry can do to tackle these challenges. Read more

Presentation May. 23, 2016 | Share

State of the U.S. Online Retail Economy in Q1 2016

State of the U.S. Online Retail Economy in Q1 2016

In this presentation, comScore VP of Marketing & Insights Andrew Lipsman takes an in-depth look at the latest online retail trends and their impact on retailers going forward. Read more

Case Study May. 18, 2016 | Share

The Impact of Advertising on Audience Behaviour: A News UK Case Study

The Impact of Advertising on Audience Behaviour A News UK Case Study

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluating the full effect of online advertising. Read more

Blog May. 17, 2016 | Share

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

comScore’s Q1 2016 State of Online Retail webinar is being held this Wednesday, May 18, and we wanted to share a sneak peek into one of the major themes of the presentation: the shift in spending from desktop to mobile. Particularly, how is this shift affecting certain product categories vs. others? Read more

Blog Apr. 29, 2016 | Share

Kantar and comScore expand upon partnership, add SimilarWeb

Today we’re excited to announce the expansion of our behavioral data partnership with Kantar and a new partnership with SimilarWeb, which will bring expanded capabilities and new innovative solutions to marketers. Read more

Blog Apr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Read more

Press Release Apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Read more