2008

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Press Release Nov. 17, 2008 | Share

Whither the Click? comScore Brand Metrix Norms Prove “View-Thru” Value of Online Advertising

RESTON, VA, November 17, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of its comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns. comScore Brand Metrix is a breakthrough service for measuring the effectiveness of online advertising... Read more

Blog Nov. 11, 2008 | Share

Collegiate Entrepreneurs Association

Last Saturday morning (at 8:30 am!), I delivered a keynote presentation at the annual meeting of the Collegiate Entrepreneurs’ Association (CEO) in Chicago’s McCormick Place. Read more

Blog Nov. 10, 2008 | Share

Auto Site Visitor Data Strong Leading Indicator for U.S. Auto Sales

With the credit squeeze, looming recession and high gas prices affecting U.S. consumer behavior, we are increasingly being greeted with ugly headlines foretelling the failures of several core American industries, with the U.S. auto industry at the top of this list of struggling sectors. Read more

Blog Nov. 4, 2008 | Share

Whither the Click?

Last month, the IAB invited me to present a summary of comScore's Q2 2008 e-commerce trends as part of an IAB webinar where the IAB released their Q2 online ad spending data. Read more

Press Release Oct. 31, 2008 | Share

SMS Advertising for Non-Mobile Products Grows As Mobile Is Integrated into Marketing Budgets for Consumer Goods and Services

Reston, VA. October 31, 2008 – comScore, Inc. (NASDAQ: SCOR) reports that the mobile marketing landscape in Europe is evolving as fewer consumers say they are receiving advertisements for mobile products and services while more receive adverts for consumer goods such as food, fashion, restaurants, travel and financial services. Over the past year,... Read more

Press Release Oct. 31, 2008 | Share

comScore Reports 6.5 Million Americans Watched Mobile Video in August

Reston, VA,October 31, 2008 – comScore, Inc. (NASDAQ: SCOR) reports that 6.5 million Americans tuned into mobile video in August. Among the top operators in the United States, AT&T claimed the most mobile video viewers, with 4.4 percent of subscribers accessing either programmed or on-demand mobile video. Read more

Press Release Oct. 31, 2008 | Share

U.S. Retail E-Commerce Sales Growth Slows To 6 Percent In Q3 2008 Versus Year Ago

RESTON, VA, October 31, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its Q3 2008 retail e-commerce report, which showed that online spending grew 6 percent in Q3 2008 versus the same period last year, a slowdown compared to the year-over-year growth rates of 12 percent in Q1 and 13 percent in Q2 2008. Total U.S. online retail sales (excluding... Read more

Press Release Oct. 30, 2008 | Share

comScore Reports Record Revenue and Profits in Third Quarter

RESTON, VA, October 30, 2008 -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced financial results for its third quarter ended September 30, 2008. Read more

Press Release Oct. 30, 2008 | Share

In Tough Economy, Lower Income Mobile Consumers Turn to iPhone As Internet & Entertainment Device

Reston, VA,October 27, 2008 – comScore, Inc. (NASDAQ: SCOR) reports for the first time the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone... Read more