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Press Release Mar. 12, 2008 | Share

comScore Reports the Number of Auto Insurance

RESTON, VA, March 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of online activity for the auto insurance market in 2007. The results show that consumers submitted requests for 32 million online quotes and purchased a record 2 million policies online in 2007. The number of quotes requested online increased by 15 percent, and the... Read more

Press Release Mar. 11, 2008 | Share

New comScore Report, “Digital World: State of the Internet,” Now Available for Purchase

RESTON, VA, March 11, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced the availability of its new report, “Digital World: State of the Internet,” for purchase. The report is the first publicly available, comprehensive global view of Internet usage trends across various worldwide regions, including in-depth spotlights on 23 countries. Read more

Press Release Mar. 10, 2008 | Share

Bloggers are Heavy Consumers of Content at News and Entertainment Web Sites

RESTON, VA, March 10, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study using its comScore Segment Metrix tool, which showed that heavy users of U.S. blog sites (i.e. “heavy bloggers”) are significantly more likely than the average Internet user to consume news and entertainment content online. Read more

Press Release Mar. 7, 2008 | Share

Happy Anniversary, M:Metrics!

SEATTLE, Wash March 7, 2008 — Today, M:Metrics celebrates the third anniversary of its launch and inaugural Benchmark Report. The measurement firm reports explosive growth over the past three years, in clients, services, geographies, technologies and methodologies. Read more

Press Release Mar. 6, 2008 | Share

M:Metrics Launches First Mobile Advertising Tracking Services in The UK

SEATTLE, Wash March 6, 2008 — M: Metrics, the mobile media authority, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, revealing the first definitive metrics for measuring mobile advertising inventory. The measurement firm reports that online retail companies such as Electronic Arts, Glu and Ebay... Read more

Press Release Mar. 4, 2008 | Share

Number of U.S. Computers Accessing the Internet Via Mobile Broadband Soars 154 Percent in 2007

RESTON, VA, March 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of U.S. Internet usage via mobile broadband. The study examined the usage and characteristics of mobile broadband users through data collected from computers where Internet access via mobile broadband Internet service providers (ISPs) occurred. Mobile... Read more

Blog Feb. 29, 2008 | Share

Why Google's surprising paid click data are less surprising

Earlier this week, comScore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, the number of paid clicks per Google search query declined by 8% from December to January, suggesting that consumers are clicking less on search ads, possibly... Read more

Blog Feb. 28, 2008 | Share

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced researchers who have spent decades searching unsuccessfully for advertising’s Simple Holy... Read more

Press Release Feb. 25, 2008 | Share

Domino’s Pizza Increases Its Slice of the Pie on Super Bowl Sunday

RESTON, VA, February 25, 2008 – comScore, Inc. (NASDAQ: SCOR) today released study results showing that among three of the nation’s top pizza delivery franchises – Domino’s Pizza, Papa John’s and Pizza Hut – Domino’s saw the greatest increase in share of dollars spent online during this year’s Super Bowl Sunday compared to an average... Read more

Press Release Feb. 22, 2008 | Share

comScore CEO and CFO to Speak at Jeffries 4th Annual Internet Conference on February 27

RESTON, VA, February 22, 2008 - comScore, Inc. (NASDAQ: SCOR) today announced that Dr. Magid Abraham, CEO & Co-Founder, and John Green, CFO, will provide an update on the company's business at the Jefferies 4th Annual Internet Conference at 4:00 p.m. ET on Wednesday, February 27. Read more