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Press Release Nov. 23, 2011 | Share

comScore Forecasts 15 Percent Growth for 2011 U.S. Holiday E-Commerce Spending

comScore (NASDAQ : SCOR) today reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season. For the holiday season-to-date, $9.7 billion has been spent online, marking a 14-percent increase versus the corresponding days last year.... Read more

Blog Nov. 22, 2011 | Share

Why is Cyber Monday Becoming More Important to Holiday Season E-Commerce?

As the Cyber Monday phenomenon was brought to light there was a common misconception that it was the heaviest online spending day of the year. While comScore always observed a significant increase in spending on this day, online spending typically continued to climb into mid-December with several individual spending days surpassing the Cyber Monday... Read more

Presentation Nov. 17, 2011 | Share

A Review of Online and Mobile Trends in Europe

Mike Read, managing director of comScore Europe, discusses the big changes that have occurred online over the past 15 years, showing how traffic volumes are no longer centred around the United States. Read more

Data Gem Nov. 22, 2011 | Share

Younger Generations Drive Latin American and Asian Online Markets

Top Markets of Percentage Unique Visitors Worldwide 15-24

Many of the world's fastest growing online markets are in Latin America and Asia where younger generations are driving digital adoption. A look at which global markets are driven by young Internet populations showed Venezuela having the highest percentage of its total online population age 15 to 24 at close to half (44.5%). Indonesia followed with 15-24... Read more

Press Release Nov. 21, 2011 | Share

comScore to Speak at the Credit Suisse 2011 Technology Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Kenneth Tarpey, Chief Financial Officer, will present at the Credit Suisse 2011 Technology Conference in Scottsdale, Arizona. Read more

Blog Nov. 21, 2011 | Share

Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers

Publishers who deliver Occupy Wall Street content benefit from more viewers, more ad sales, and best case scenario, more permanent return viewers. But how many are actually capitalizing on this opportunity? Read more

Presentation Nov. 21, 2011 | Share

The Social Media Landscape

This presentation examines the state of Europe’s dynamic social networking landscape, providing insights into trends at a regional and local market level and reveal the role of social networking for Luxury brands in Europe. Read more

Blog Nov. 21, 2011 | Share

Accurately Counting Your Chickens before They Hatch: How Aligning Pre-Test Scores and Marketing Mix Modeling Outcomes Enhances Actionability

For many brands, Marketing Mix Modeling (MMM) has become a de facto standard for calculating advertising return. By separating incremental sales from base sales, MMM quantifies the contributions that each element of the marketing mix makes to the bottom line. Read more

Press Release Nov. 21, 2011 | Share

Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million... Read more

Data Gem Nov. 21, 2011 | Share

iPhone Users More Likely to Access Retail Content via Apps than Android Users

US Retail access Method by Mobile OS

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to access retail content in September 2011, with 26% using just apps and 18% using a combination of access methods. Read more