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Press Release May. 21, 2007 | Share

Online Health Information Category Grows 12 Percent in Q1 2007

RESTON, VA, May 21, 2007 – comScore today released the results of a study on consumer usage of online health information resources. During the first quarter of 2007, the health information category reached an average of 55.3 million monthly U.S. visitors (31 percent of the total U.S. Internet audience), an increase of 12 percent versus the same... Read more

Press Release May. 16, 2007 | Share

comScore Study Reveals that Males Between the Ages of 18-24 More Likely to Download Podcasts via iTunes

RESTON, VA, May 16, 2007 – comScore today released the results of a study profiling the iTunes podcasting audience. The study, sponsored by mobile advertising enabler Ad Infuse, focused on those users who downloaded podcasts via iTunes in October 2006. Read more

Blog May. 15, 2007 | Share

Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units at Amazon sites, showing 1,001,061 million sold. Our data also shows that 69 percent of all... Read more

Press Release May. 11, 2007 | Share

comScore Media Metrix Releases April Top 50 Web Rankings and Analysis

RESTON, VA, May 11, 2007 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for April 2007. The month saw Internet users researching information about the pet food recall on the FDA and other related web sites, as well as heightened interest in Major League Baseball, the NFL... Read more

Blog Apr. 30, 2007 | Share

Firefox vs. Internet Explorer: Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation of people’s interests, passions and lifestyles based on their actual online behavior. Read more

Press Release Apr. 26, 2007 | Share

Shifts in Ad Focus Rankings in March Provide Interesting Precursor to the Google-Doubleclick Merger

RESTON, VA, April 26, 2007 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for March 2007. Among the significant changes seen during the month was a shift at the top of the Ad Focus ranking (seen in Table 4 below), with Yahoo! jumping one spot to claim the number two position,... Read more

Blog Apr. 26, 2007 | Share

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter. We have already had positive and productive discussions with the IAB to initiate a thoughtful and cooperative process for achieving greater... Read more

Blog Apr. 23, 2007 | Share

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

Hello, I’m Magid Abraham, and I’m the co-founder, president and CEO of comScore. Here on comScore Voices, I hope to share insight on the latest trends and advances in digital media measurement. Read more

Press Release Apr. 23, 2007 | Share

comScore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – comScore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile... Read more

Press Release Apr. 23, 2007 | Share

comScore Responds to IAB Open Letter

RESTON, VA, April 23, 2007 – comScore today announced the following response to the recent IAB Open Letter: Read more