2008

Search and Filter

Cross Media
Presentation Aug. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Read more

Blog Jun. 24, 2016 | Share

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views in comparison to TV audience metrics. Several have since argued that this is not a fair comparison... Read more

Press Release Jun. 24, 2016 | Share

Ipsos and comScore Announce Partnership to Connect Online and Offline Audiences and Media Consumption in Mexico

comScore, Inc. , a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican consumers. Read more

Presentation Jun. 14, 2016 | Share

EGM comScore Data Fusion

EGM comScore Data Fusion

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media. Read more

Presentation May. 17, 2016 | Share

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. Read more

Blog May. 13, 2016 | Share

The Next Frontier in Cross Media Measurement

The Next Frontier in Cross Media Measurement

Reflections on i-com and our joint Executive Briefing with Kantar Media. Read more

Blog Apr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Read more

Press Release Apr. 27, 2016 | Share

CNN Leverages comScore Xmedia to Capture Unified View of Cross-Media Audience

CNN, a division of Turner, and comScore today announced that CNN is one of the first media companies to leverage Xmedia to measure a total unduplicated view of audience across its television, desktop and mobile properties in a single metric. A launch partner of comScore’s Xmedia product, CNN is now able to more effectively partner with advertisers... Read more

Whitepaper Apr. 27, 2016 | Share

The CNN Cross-Media Report

In today’s cross-media world, consumers not only have a vast array of options for what media content to consume, they also have more options than ever as to how they consume it. The consumer choice among TV, desktop or mobile depends on a number of factors, such as content availability, convenience and the individual’s personal preference at a specific... Read more

Blog Apr. 22, 2016 | Share

comScore and Our Continued MRC Accreditation Momentum

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and the digital ecosystem at large; Media Metrix is the first and only digital content ratings service... Read more