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Data Gem Jul. 13, 2016 | Share

Russia: News Websites Making Headlines for Mobile Consumption

The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across multiple platforms, the scales have tipped in favour of mobile when looking at reach and time spent online. The category reach of the News/Information... Read more

Presentation Jul. 12, 2016 | Share

Multi-Platform Measurement in Colombia

Multi-platform measurement in Colombia

comScore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop Read more

Press Release Jun. 24, 2016 | Share

Ipsos and comScore Announce Partnership to Connect Online and Offline Audiences and Media Consumption in Mexico

comScore, Inc. , a leading cross-platform measurement company, along with Ipsos, the 3th worldwide market research Company announced today the launch of a new fused solution to measure offline and online media consumption and lifestyle habits of Mexican consumers. Read more

Presentation Jun. 14, 2016 | Share

EGM comScore Data Fusion

EGM comScore Data Fusion

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media. Read more

Presentation May. 23, 2016 | Share

Mobile and E-commerce Landscape in Brazil

Mobile and Ecommerce Landscape in Brazil

Luciana Burger, Managing Director Brazil, comScore Inc., presented the digital landscape, how people are using multi-platforms for consuming content, the mobile landscape, international trends, who advertising is generating sales for e-tailers and the scenario of E-Commerce in Brazil. Read more

Blog May. 17, 2016 | Share

Elements for a successful online measurement

Elements for a successful online measurement

After a series of big changes in digital measurement over the last couple of last months, we talked with Ivan Marchant about some important issues, like what are the different measurement methodologies used in the digital global marketplace and the tools which help these measurements. Read more

Presentation May. 17, 2016 | Share

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. Read more

Presentation May. 16, 2016 | Share

Multi-platform Measurement in Argentina

Multi-platform Measurement in Argentina

During this presentation, Josh Chasin, Chief Research Officer of comScore, Inc., discussed the benefits that comScore's methodology brings to the Argentinian market, reviewed the accreditation's by different authorities worldwide that will allow for better planning and audience monetization. As multi-platform measurement arrives to Argentina, you can... Read more

Presentation May. 10, 2016 | Share

Multi-platform Measurement in Mexico

Multi-platform Measurement in Mexico

In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size. Read more

Presentation May. 10, 2016 | Share

Brazil Digital Trends

Brazil Digital Trends

During our webinar, Luciana Burger, Managing Director for comScore Brazil, presented relevant data on the internet consumption in Brazil. Read more