February 15, 2010 - Event: Mobile World Congress

GSMA Mobile Media Metrics Mobile World Congress Seminar

Speaker: comScore and the GSMA

Discover the Next Generation of Mobile Media Measurement

Working with all five UK Operators, and comScore (an independent measurement partner), the GSMA launched its commercial audience measurement service for mobile to the UK market on on February 4, 2010. The service will enable advertisers, agencies and media owners to measure market level audiences and browsing behaviour for mobile Internet, using irreversibly anonymised and aggregated Operator network data to provide a unique picture of the mobile browsing audience.

This presentation included the recently released January mobile Internet usage data from all five UK mobile operators. At the Mobile World Congress comScore and the GSMA presented further information on how the service will provide comprehensive insights into mobile media consumption, empowering brands and agencies to plan effective and focused campaigns for the mobile medium.

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