Audience Recommendations for Every Vertical
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As Canada’s digital landscape continues to grow in size and evolve across platforms, it is essential for marketers to understand how their audiences are consuming digital media and the latest consumer trends. Mike Wall, Director of Comscore MMX Canada, reviews findings from The 2010 Canada Digital Year in Review, Comscore’s annual report on the prevailing trends in digital media usage in Canada and their implications for the coming year. This presentation examines the results of the report and provides insight into how marketers can align their strategies to capitalize in the digital world.