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Blog May. 7, 2014 | Share

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenues are not enough to negate Voice and SMS declines so, ARPU’s are relatively flat – for now. Data revenue is expected to peak in the next handful... Read more

Presentation May. 6, 2014 | Share

Mobile Path to Purchase

Mobile Path to Purchase

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at the 2014 Local Search Association Conference, delivering an address on the state of the local search market in relation to the multi-platform consumer boom. Read more

Blog May. 5, 2014 | Share

Digital Analytix Focus: A Simplified User Interface for Actionable Business Insights

Digital Analytix Focus A Simplified User Interface for Actionable Business Insights

Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data. Read more

Market Ranking May. 2, 2014 | Share

comScore Reports March 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and comScore Mobile Metrix®, reporting key trends in the U.S. smartphone industry for March 2014. Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the #1 smartphone platform... Read more

Press Release Apr. 30, 2014 | Share

comScore to Present at Investor Conferences in May

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that it will participate in several investor conferences in May 2014. Read more

Press Release Apr. 29, 2014 | Share

comScore Inc. Reports First Quarter 2014 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the first quarter 2014. Read more

Blog Apr. 29, 2014 | Share

What the comScore-Yahoo Partnership Means for vCE Clients

What the comScore-Yahoo Partnership Means for vCE Clients

Today at Yahoo’s NewFront event in New York, Yahoo Head of the Americas Ned Brody unveiled details of a comScore-Yahoo strategic partnership that will provide the industry with more robust campaign measurement for video, display, and mobile advertising on a global scale. Through this partnership, Yahoo will be integrating comScore validated Campaign... Read more

Press Release Apr. 29, 2014 | Share

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

At today’s Digital Content NewFronts, comScore (NASDAQ: SCOR) and Yahoo (NASDAQ: YHOO) announced that they are partnering to simplify the digital ad buying and measurement process for marketers around the world Read more

Presentation Apr. 28, 2014 | Share

State of Digital Advertising Q1 2014

State of Digital Advertising Q1 2014

Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman take an in-depth... Read more

Press Release Apr. 24, 2014 | Share

comScore Media Metrix® Ranks Top 50 U.S. Desktop Web Properties for March 2014

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. desktop web activity at the top online properties for March 2014 based on data from the comScore Media Metrix® service. As spring finally arrived, many Americans embraced the warmer weather by booking their spring break and summer vacations on car rental and travel sites. In... Read more