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Ad Validation
Presentation Feb. 3, 2015 | Share

comScore and ISBA Webinar: Lessons Learned in Digital Advertising

comScore and ISBA Webinar Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. Read more

Video Feb. 2, 2015 | Share

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

Gian Fulgoni discusses Ad Viewability Problem at Beet Retreat 2015

Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you thought "premium" publishers are off the hook, think again... View

Video Jan. 28, 2015 | Share

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

Ad Viewability drives better sales - Gian Fulgoni at Beet.TV Beet Retreat 2015

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Gian Fulgoni at the 2015 Beet Retreat. View

Blog Jan. 22, 2015 | Share

Realizing the Promise of Programmatic through comScore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results while lowering costs, and sellers could better showcase their quality impressions and increase... Read more

Press Release Jan. 22, 2015 | Share

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Read more

Presentation Jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

Unlocking Programmatic’s Potential

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... Read more

Presentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Read more

Press Release Jan. 21, 2015 | Share

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. Sizmek is... Read more

Presentation Jan. 14, 2015 | Share

Lessons Learned - Actions Taken in Digital Brand Advertising

Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th, comScore and Adform announced a partnership designed to help media buyers overcome some of the biggest challenges in digital brand advertising. Read more

Press Release Jan. 5, 2015 | Share

comScore validated Campaign Essentials™ is First Digital Measurement Product in Mexico to be Audited

comScore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of comScore validated Campaign Essentials™ (vCE®), the first digital measurement product in Mexico to be audited. Read more