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Press Release Jan. 22, 2015 | Share

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Read more

Presentation Jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

Unlocking Programmatic’s Potential

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... Read more

Presentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Read more

Press Release Jan. 21, 2015 | Share

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. Sizmek is... Read more

Presentation Jan. 14, 2015 | Share

Lessons Learned - Actions Taken in Digital Brand Advertising

Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th, comScore and Adform announced a partnership designed to help media buyers overcome some of the biggest challenges in digital brand advertising. Read more

Press Release Jan. 5, 2015 | Share

comScore validated Campaign Essentials™ is First Digital Measurement Product in Mexico to be Audited

comScore, Inc. today announced that Consejo de Investigación de Medios (CIM) presented the results of the audit of comScore validated Campaign Essentials™ (vCE®), the first digital measurement product in Mexico to be audited. Read more

Blog Dec. 18, 2014 | Share

Inside A Botnet: Athena and Ad Fraud

Inside A Botnet Athena and Ad Fraud

One of the most prevalent forms of waste and fraud in today’s digital ad ecosystem is from botnets. A botnet is a network of computers infected with malware and controlled without the user being aware, typically for nefarious activities including various forms of digital ad fraud. Read more

Blog Dec. 16, 2014 | Share

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem

Domain laundering, or the act of obscuring a publisher’s domain in an attempt to profit by selling low-value placements at high prices, is an emerging threat that has received recent and well-deserved attention. In what follows, we describe some of the major challenges and consequences of domain laundering, how domain laundering can be identified,... Read more

Presentation Dec. 12, 2014 | Share

Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move with the use of person-based metrics, comparable to other media. Read more

Presentation Dec. 11, 2014 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. Read more