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Presentation May. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q1 2014

State of the US Online Retail Economy in Q1 2014

E-commerce, up 12 percent year-over-year on desktop in Q1, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. In this webinar, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew... Read more

Blog May. 16, 2014 | Share

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segments

Understand Campaign Delivery Beyond Demographics with vCE Behavioral Segments

While digital media – like traditional media – has historically been bought and sold based on a content property’s ability to reach a specific demographic audience, advertisers have increasingly turned to more sophisticated audience and behavioral targeting strategies. A remnant metric from TV ratings, TRPs are a necessary tool for cross-campaign... Read more

Market Ranking May. 16, 2014 | Share

comScore Releases April 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 67.6 percent of search queries conducted. Read more

Press Release May. 15, 2014 | Share

IPG Mediabrands Selects comScore as a Preferred Strategic Partner for Digital Campaign Ratings

comScore, Inc. (NASDAQ: SCOR) today announced that IPG Mediabrands has selected comScore as a strategic partner for digital campaign measurement. Read more

Video May. 15, 2014 | Share

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement

From TV to Total Video

From TV to Total Video: Moving from Newfronts to Allfronts with Cross-Screen Measurement. View

Press Release May. 13, 2014 | Share

comScore Reports $56.1 Billion in Q1 2014 Desktop-Based U.S. Retail E-Commerce Spending, Up 12 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its estimates of Q1 2014 U.S. digital commerce sales. Q1 2014 saw desktop e-commerce spending rise 12 percent year-over-year to $56.1 billion, marking the eighteenth consecutive quarter of positive year-over-year growth and fourteenth consecutive quarter of double-digit growth. M-commerce spending on smartphones... Read more

Blog May. 9, 2014 | Share

Viewability: The Evolution of Digital Advertising: From Direct Response to Branding

Digital advertising in Australia has grown at a torrid pace. When it comes to branding, advertising on the Internet is equivalent to only 24% of Australian TV spending. The problem isn’t a lack of effectiveness; the problem is the methodology being used to evaluate their effectiveness. Read more

Blog May. 7, 2014 | Share

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenues are not enough to negate Voice and SMS declines so, ARPU’s are relatively flat – for now. Data revenue is expected to peak in the next handful... Read more

Presentation May. 6, 2014 | Share

Mobile Path to Purchase

Mobile Path to Purchase

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at the 2014 Local Search Association Conference, delivering an address on the state of the local search market in relation to the multi-platform consumer boom. Read more

Blog May. 5, 2014 | Share

Digital Analytix Focus: A Simplified User Interface for Actionable Business Insights

Digital Analytix Focus A Simplified User Interface for Actionable Business Insights

Available to all users of comScore’s Digital Analytix® Enterprise, this new UI provides easy access to frequently requested reports and data. Read more