2012

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Press Release Jun. 11, 2012 | Share

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

comScore, Inc. (NASDAQ: SCOR) and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. To download a complimentary copy... Read more

Data Gem Jun. 11, 2012 | Share

Tablet Users Skew Older and Towards Upper Income Households

A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older age segment, and 27 percent less likely to be age 18-24. Read more

Press Release Jun. 8, 2012 | Share

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore, Inc. (NASDAQ: SCOR) today released new insights on the U.S. tablet market from comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month... Read more

Blog Jun. 8, 2012 | Share

Instagram for Video: Searching for the Next Big Thing

Facebook’s IPO last month was a major milestone event for the social media industry and while there may be ups and downs on the stock price, its rising tide has the ancillary benefit of lifting all other boats in the social media space. Read more

Data Gem Jun. 8, 2012 | Share

Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users

Video/TV Viewing on Device for Tablet and Smartphone Users

Tablets are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home. New insights from comScore TabLens™ found that more than half of U.S. tablet users watched video and/or TV content on their device in April 2012, compared to just 20 percent of the smartphone audience. Read more

Blog Jun. 7, 2012 | Share

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

comScore is preparing to publish new findings about the effectiveness of paid and earned media exposure on Facebook next week at the ARF Audience Measurement 7.0 conference in New York, along with our release of a new white paper, The Power of Like 2: How Social Marketing Works. Read more

Press Release Jun. 6, 2012 | Share

comScore to Present at the William Blair Growth Stock Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Gian Fulgoni, Executive Chairman and Co-Founder, will present at the 32nd Annual William Blair Growth Stock Conference at the Four Seasons Hotel in Chicago. Read more

Presentation Jun. 5, 2012 | Share

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Read more

Press Release Jun. 5, 2012 | Share

comScore Releases Report, “Surviving the Upfronts in a Cross-Media World,” for Advertisers, Agencies and Media Buyers

comScore, Inc. (NASDAQ: SCOR) today released a report entitled Surviving the Upfronts in a Cross-Media World, an actionable guide for success in navigating the cross-media landscape during this year’s TV and digital upfronts. The report examines the maturation of the online video market as a supplement to traditional television advertising and the... Read more

Press Release Jun. 4, 2012 | Share

Improving Product Returns Presents Biggest Opportunity for Retailers Wishing to Increase Online Shopping Satisfaction

While 86 percent of consumers are satisfied with the overall experience of shopping online, retailers still have significant opportunity to improve customer satisfaction and their competitive position by making the process of returning or exchanging items easier, a new study shows. comScore, Inc. (NASDAQ: SCOR) and UPS (NYSE: UPS) today released the... Read more