2012

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Press Release Jun. 13, 2012 | Share

comScore Releases May 2012 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. Read more

Blog Jun. 12, 2012 | Share

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

Power of Like

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Read more

Video Jun. 12, 2012 | Share

Gian Fulgoni shares findings on Facebook advertising effectiveness on CNBC

comScore Chairman and Co-founder Gian Fulgoni shares findings on Facebook advertising effectiveness View

Whitepaper Jun. 12, 2012 | Share

The Power of Like 2: How Social Marketing Works

The Power of Like 2: How Social Marketing Works is the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. Read more

Press Release Jun. 11, 2012 | Share

comScore and Facebook Release Research Paper "The Power of Like 2: How Social Marketing Works"

comScore, Inc. (NASDAQ: SCOR) and Facebook today released the second white paper in The Power of Like series, The Power of Like 2: How Social Marketing Works, including original analysis demonstrating ways in which exposure to earned and paid media on Facebook drives behavioral lifts in purchase behavior. The analysis leverages data and insights from... Read more

Press Release Jun. 11, 2012 | Share

comScore and CIMM Release Research Paper “How Multi-Screen Consumers Are Changing Media Dynamics”

comScore, Inc. (NASDAQ: SCOR) and the Coalition for Innovative Media Measurement (CIMM) today released a research white paper entitled How Multi-Screen Consumers Are Changing Media Dynamics, revealing several new findings about the viewing habits of consumers who engage with media brands across multiple touchpoints. To download a complimentary copy... Read more

Data Gem Jun. 11, 2012 | Share

Tablet Users Skew Older and Towards Upper Income Households

A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet users were 28 percent more likely to be in the 65 and older age segment, and 27 percent less likely to be age 18-24. Read more

Press Release Jun. 8, 2012 | Share

Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore, Inc. (NASDAQ: SCOR) today released new insights on the U.S. tablet market from comScore TabLens™, its forthcoming monthly syndicated service providing insights into tablet ownership and usage. The report found that tablets have quickly reached a critical mass in the U.S. with 1 in every 4 smartphone owners using tablets during the three-month... Read more

Blog Jun. 8, 2012 | Share

Instagram for Video: Searching for the Next Big Thing

Facebook’s IPO last month was a major milestone event for the social media industry and while there may be ups and downs on the stock price, its rising tide has the ancillary benefit of lifting all other boats in the social media space. Read more

Data Gem Jun. 8, 2012 | Share

Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users

Video/TV Viewing on Device for Tablet and Smartphone Users

Tablets are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home. New insights from comScore TabLens™ found that more than half of U.S. tablet users watched video and/or TV content on their device in April 2012, compared to just 20 percent of the smartphone audience. Read more