2012

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Data Gem Aug. 6, 2012 | Share

Day 7: comScore at the Games

Males Visits to Sport Sites vs Female Visitors

Males are 11% more likely to visit sports sites compared to the average internet user, while females are 13% less likely. Read more

Press Release Aug. 2, 2012 | Share

comScore Reports Second Quarter 2012 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the second quarter of 2012. In the second quarter of 2012, comScore reported quarterly revenue of $60.3 million, an increase of 4% over the second quarter of 2011. Revenue growth in the second quarter of 2012 was adversely affected primarily by declines in the Company’s TV copy... Read more

Press Release Aug. 2, 2012 | Share

comScore Validated Campaign Essentials™ (vCE) Receives MRC Accreditation for Online Campaign Validation

comScore, Inc. (NASDAQ: SCOR) today announced that it has received accreditation from the Media Rating Council (MRC) for the validation suite in comScore validated Campaign Essentials™ (vCE), which includes viewability, brand safety, in-country geographic delivery, engagement, and removal of non-human traffic. comScore’s unique solution combines... Read more

Blog Aug. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Read more

Press Release Aug. 1, 2012 | Share

comScore Reports June 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.... Read more

Data Gem Aug. 1, 2012 | Share

Day 4: comScore at the Games

Globally, males spent nearly 1 hour on average per user on Sports sites while females spent 28 minutes in June 2012. Read more

Data Gem Jul. 31, 2012 | Share

Day 3: comScore at the Games

143 million people around the world watched an average of just under 20 videos each in June 2012. Read more

Data Gem Jul. 30, 2012 | Share

Day 2: comScore at the Games

Day 2: comScore at the Games

Visitors to sports sites increased by 23% over the past year to 655 million global visitors in June 2012. Read more

Data Gem Jul. 27, 2012 | Share

comScore at the Games

comScore at the Games

comScore is providing free data snacks around the Games, to keep the industry up-to-date. Check back every day for an updated graphic showing global online and mobile behavioural patterns and how these might be affected by one of the biggest sporting events in the world. Read more

Blog Jul. 26, 2012 | Share

How Search is Helping Quora Break Through to the Mass Market

Every day we have questions that need answers, and almost always we turn to the web. The questions we ask and the answers we require can be pretty straight forward: we need to find an address, or a website that has the right pair of jeans for us, or a YouTube video we heard about from a friend. Read more