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Whitepaper Oct. 22, 2012 | Share

Fast Money: Digital Wallets & Payments 2012

Rapid mobile technology advancement and unprecedented innovation in financial services have put the spotlight on the payments industry and digital wallets. But will digital wallets gain mass adoption among the target consumer audience? Which players will assume the lead, and which will play the understudy? This forthcoming comScore report on digital... Read more

Data Gem Oct. 22, 2012 | Share

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone Market

The iPhone Effect How the iPhone 5 is Making Waves through the Smartphone Market

In a new blog post, we took a look at the impact the iPhone 5 has had so far on the mobile industry. Learn more about the surprising repercussions of the iPhone 5 launch from the infographic below, and read the full blog post on the comScore Voices blog. Read more

Press Release Oct. 17, 2012 | Share

Tablets Reinvent Americans’ Relationship with Print

comScore, Inc. (NASDAQ: SCOR) today released a study of tablet newspaper and magazine readership based on data from its comScore TabLens service. The study found that nearly 2 in 5 U.S. tablet owners read newspapers and/or magazines on their device in August, with 1 in 10 reading publications almost daily. Analysis of readership activities across platforms... Read more

Blog Oct. 15, 2012 | Share

Map Searches Shift from Desktops to Smartphones

Many of you may remember playing the educational game “Where in the World is Carmen Sandiego?” growing up. The game had a simple premise where you were chasing the main villain, Carmen Sandiego, and her henchman around the world, and only your knowledge of geography could enable their capture. If you correctly interpreted the clues, you were rewarded... Read more

Video Oct. 16, 2012 | Share

Mobile in a Digital Minute

Product Marketing Vice President Khurrum Malik explores how predictive analytics can help carriers understand cross-sell and up-sell campaign success. View

Video Oct. 16, 2012 | Share

Social in a Digital Minute

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable. View

Press Release Oct. 16, 2012 | Share

comScore Introduces Revolutionary Multi-Platform Campaign Analytics Solution to Measure Advertising Effectiveness Across TV, Web and Mobile

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of validated Campaign Essentials™ Multi-Platform (vCE™ MP), a ground-breaking solution that is the first to provide holistic campaign delivery validation of ad impressions delivered across TV, web (display and video), and mobile (smartphones and tablets). Designed for marketers and media... Read more

Blog Oct. 11, 2012 | Share

Battling Bots: comScore’s Ongoing Efforts to Detect and Remove Non-Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated traffic. Audiences and impressions form the basis for the monetization of digital media, and it... Read more

Press Release Oct. 11, 2012 | Share

comScore Releases September 2012 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.7 percent of search queries conducted. Read more