2012

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Video Aug. 16, 2012 | Share

Industry Luminaries Weigh In On Key Digital Issues

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source. View

Press Release Aug. 15, 2012 | Share

comScore Releases July 2012 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in July with 66.8 percent of search queries conducted. Read more

Data Gem Aug. 15, 2012 | Share

Top Video Destinations in Taiwan, Vietnam, Indonesia, and the Philippines

Around the world, online video viewing has grown to become an integral part of the online experience. The launch of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines today brings comScore's industry-leading online video measurement service to 12 markets in the Asia Pacific region and 25 individual markets worldwide. Read more

Presentation Aug. 14, 2012 | Share

The Economics of Online Advertising

The online ad industry is abuzz about viewable impressions and what the adoption of a viewable, or validated, impression currency would mean for the digital and multi-platform advertising industry. Read more

Whitepaper Aug. 14, 2012 | Share

The Economics of Online Advertising

The Economics of Online Advertising

The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry. Read more

Presentation Aug. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Read more

Press Release Aug. 10, 2012 | Share

VivaKi Nerve Center and comScore Develop Custom Partnership to Deliver Ad Viewability Metrics to Clients

comScore, Inc. (NASDAQ: SCOR) and the VivaKi Nerve Center today announced they will integrate a custom offering of comScore’s validated Campaign Essentials™ (vCE) solution Audience On Demand™ (AOD). Through this partnership, AOD will be the first addressable media buying practice to incorporate comScore’s viewability data on a “pre-bid”... Read more

Data Gem Aug. 10, 2012 | Share

Day 11: comScore at the Games

How Mobile Phones and Tablets are Influencing the World's Biggest Sporting Event

Blog: Small Screens for Big Games: How Mobile Phones and Tablets are Influencing the World’s Biggest Sporting Event Read more

Press Release Aug. 9, 2012 | Share

comScore Reports $43.2 Billion in Q2 2012 U.S. Retail E-Commerce Spending, Up 15 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its Q2 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $43.2 billion for the quarter, up 15 percent versus year ago. This represents the eleventh consecutive quarter of positive year-over-year growth and seventh consecutive quarter of double-digit growth. Read more

Presentation Aug. 9, 2012 | Share

Pixels, Patients and Prevention: How Today’s Consumers Are Using the Internet to Manage their Health

This presentation explores the growth in online health information consumption over the past few years across search, video, and mobile communications using audience measuring tools. This data is used to provide insight into the use of the Internet for health-related activities from the perspective of various audiences. Read more