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Press Release Sep. 23, 2013 | Share

comScore Releases Statement in Support of Federal Trade Commission’s Consent Decree Regarding Proposed Nielsen-Arbitron Merger

comScore (NASDAQ: SCOR) has reviewed the Federal Trade Commission’s recent consent decree regarding the proposed merger of Nielsen and Arbitron, and we are pleased that the FTC has taken steps to preserve fair competition within the media measurement industry. We are in the process of negotiating an agreement with Nielsen to acquire the technology... Read more

Blog Sep. 23, 2013 | Share

Do Mobile Ads Even Work? New comScore Research Says “Yes”

By now, the digital media industry is well-versed in the issues that accompany the rapid shift of eyeballs to mobile as monetization and ad spend continue to lag. While eventually we would expect for the dollars to follow the eyeballs, many in the industry have openly wondered if that will ever happen or if mobile ads are even effective. New comScore... Read more

Press Release Sep. 20, 2013 | Share

comScore Releases August 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 188.5 million Americans watched 46.7 billion online content videos in August, while the number of video ad views totaled 22.8 billion. Read more

Presentation Sep. 19, 2013 | Share

Cross-Platform: A Reality Check

Crack the Code on Cross-Platform

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Read more

Presentation Sep. 17, 2013 | Share

Understanding the Big Trends of Global Digital Market

Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introductory session, Enrico Verhulst presents the shifting patterns of internet usage, the factors driving growth in internet consumption around the world... Read more

Press Release Sep. 17, 2013 | Share

Be On Selects comScore validated Campaign Essentials™ (vCE®) for Global Campaign Measurement

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that branded entertainment platform Be On, a division of AOL Networks, has selected comScore validated Campaign Essentials (vCE) as its global campaign performance measurement platform. comScore vCE is a holistic ad and audience delivery validation solution... Read more

Presentation Sep. 12, 2013 | Share

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Read more

Presentation Sep. 12, 2013 | Share

2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Read more

Press Release Sep. 11, 2013 | Share

comScore Releases August 2013 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted. Read more

Blog Sep. 10, 2013 | Share

Measurement in the Evolving App Environment

Mobile Apps

Recently, a leading U.S. news publisher helped us uncover a surprisingly common issue with double-counting unique browsers across mobile applications. Double-counting browsers can cascade across all of your metrics and result in incorrect analysis of how your apps are actually performing. Does your organization have multiple mobile apps? If you answered... Read more