2012

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Press Release May. 9, 2012 | Share

comScore Reports $44.3 Billion in Q1 2012 U.S. Retail E-Commerce Spending, Up 17 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released its Q1 2012 U.S. retail e-commerce sales estimates, showing that online retail spending reached $44.3 billion for the quarter, up 17 percent versus year ago. This represents the tenth consecutive quarter of positive year-over-year growth and sixth consecutive quarter of double-digit growth. Read more

Blog May. 8, 2012 | Share

Despite its Declining Importance for Many Display Campaigns, the Click Remains Important for Pharma Marketers

Over the years, comScore has published several studies – including one this past week – that illustrate how the click is often the wrong metric for measuring the effectiveness of online display advertising. We have also shown that simply being exposed to an online ad, even when a click does not happen, often drives meaningful lifts in site visitation,... Read more

Press Release May. 7, 2012 | Share

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed... Read more

Video May. 7, 2012 | Share

Mobile Metrix 2.0

Mark Donovan, comScore SVP of Mobile, shares his thoughts on the introduction of Mobile Metrix 2.0 and what behavioral-level audience measurement means for the future of the mobile ecosystem View

Blog May. 7, 2012 | Share

comScore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavioral Measurement

Today comScore is excited to announce the U.S. launch of Mobile Metrix 2.0, the next generation of mobile audience measurement. Mobile Metrix 2.0 provides mission critical insights into the behavior of the most active mobile media consumers: smartphone owners. Mobile Metrix 2.0 is based on passive behavioral data collected from a 10,000+ person panel... Read more

Data Gem May. 7, 2012 | Share

Apps Account for 4 in every 5 US Mobile Media Minutes

Today comScore announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Read more

Press Release May. 3, 2012 | Share

comScore to Speak at the Jefferies Global Technology, Media & Telecom Conference

RESTON, VA, – May 3, 2012 – comScore, Inc. (NASDAQ: SCOR) today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Jefferies Global Technology, Media & Telecom Conference in New York City. Read more

Video May. 3, 2012 | Share

Ask the Expert: comScore VP Anne Hunter's Take on the New Smart Lift Attribution Model

Ask The Expert: comScore VP Anne Hunter gives her take on the new breakthrough approach To branding attribution. View

Press Release May. 2, 2012 | Share

omScore Reports First Quarter 2012 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the first quarter of 2012. In the first quarter of 2012, comScore achieved quarterly revenue of $62.3 million, which was an increase of 18% over the first quarter of 2011. GAAP income before income taxes was $0.6 million and GAAP net loss was ($0.5) million, or ($0.01) per basic and... Read more

Data Gem May. 2, 2012 | Share

Political Candidates Use Different Strategies to Engage Voters Through Digital Advertising

Share of Ad Impressions for Top 3 Publishers

With each successive political cycle, digital advertising continues to play a more prominent role in campaigns. In the months leading up to 2012, the Obama campaign began delivering a significant number of online display ads across the web, outpacing the combined effort of the four leading Republican campaigns. An analysis of the top 3 web publishers... Read more