2012

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Blog Sep. 14, 2012 | Share

PrivacyChoice Awards comScore’s ScorecardResearch Highest Possible Rating of 50 out of 50 for Online Privacy Practices

comScore today announced that its Scorecard Research service has earned the highest possible rating of 50 out of 50 for its online privacy practices by PrivacyChoice, a leader in privacy technology innovation. PrivacyChoice evaluated ScorecardResearch on five major categories: Anonymity, Boundaries, Retention, Choice and Oversight and found that ScorecardResearch... Read more

Data Gem Sep. 14, 2012 | Share

Feature Phones Remain Popular As 'Starter Phones'

Feature Phones Remain Popular As ‘Starter Phones’

Although smartphones continue to penetrate an increasingly large share of the mobile subscriber base age 13+ in the U.S., feature phones still account for a substantial portion of the mobile market. Feature phones still account for just over half of the mobile install-base, and for over one-third of consumer mobile devices acquired in June. While feature... Read more

Data Gem Sep. 13, 2012 | Share

LTE Adoption Grows Nearly Tenfold in Past Year

4G LTE Adoption

Among the new features to be included in the iPhone 5, the capacity to support LTE network connectivity stands out as perhaps one of the most heavily-anticipated improvements to the device and one that represents a significant upgrade to the mobile web experience. Read more

Press Release Sep. 12, 2012 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2012

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore Media Metrix service. Read more

Blog Sep. 12, 2012 | Share

What’s Next for the iPhone?

With the unveiling of the latest iPhone reportedly slated for September 12, rumors continue to abound as to what the next generation of this iconic device will bring to the mobile industry – particularly as the evolution of the iPhone tends to send ripples through the mobile landscape at large. When the first iPhone was released in 2007, it paved... Read more

Data Gem Sep. 12, 2012 | Share

What's Next for the iPhone?

With the impending release of the next iteration of the iPhone, all eyes will be focused on the changes that the next generation of this device brings to the market. When the first iPhone was released in 2007, it paved the way for greater adoption of smartphones among mobile users. Today, iPhone users now account for a third of the 114 million U.S.... Read more

Case Study Sep. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Read more

Case Study Sep. 10, 2012 | Share

Digital Analytix Business Study - AP iCircular App

Digital Analytix Business Study AP iCircular App

Digital Analytix powers improvements for AP’s iCircular, boosting engagement and adoption to grow advertising revenue for media companies. Read more

Press Release Sep. 7, 2012 | Share

comScore to Speak at Upcoming Investor Conferences in September

comScore, Inc. (NASDAQ: SCOR) today announced its participation at two investor conferences in September. Each presentation will be webcast live and available at http://ir.comscore.com/events.cfm. Read more