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Press Release Jun. 25, 2013 | Share

New Pharma Digital Marketing Benchmarks Reveal Significant Increase in Effectiveness in Recent Years

comScore, Inc. (NASDAQ: SCOR) today released results from its seventh annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Based on comScore’s permission-based panel of one million U.S. online persons and survey data from 139 pharmaceutical... Read more

Press Release Jun. 24, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2013

comScore, Inc. (NASDAQ: SCOR) today released its monthly ranking of U.S. web activity at the top online properties for May 2013 based on data from the comScore Media Metrix service. Flowers, Gifts and Greetings sites experienced a seasonal spike in time with Mother’s Day and graduations, while American jackpot-hopefuls tried their luck at Lottery... Read more

Press Release Jun. 21, 2013 | Share

Serge Matta Appointed President of comScore

comScore, Inc. (NASDAQ: SCOR) today appointed Serge Matta as President of the company, reporting to comScore’s CEO and co-founder Magid Abraham. Read more

Presentation Jun. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. Read more

Press Release Jun. 14, 2013 | Share

comScore Releases May 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion. Read more

Presentation Jun. 13, 2013 | Share

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

Digital Analytix Multi-Platform

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. Read more

Press Release Jun. 12, 2013 | Share

comScore Releases May 2013 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 66.7 percent of search queries conducted. Read more

Data Gem Jun. 12, 2013 | Share

New study finds that the IAB's Mobile Rising Star ad formats are more likely to drive interaction and engagement than standard mobile banners

Percent of consumers who interacted with ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. Read more

Data Gem Jun. 12, 2013 | Share

New study finds nearly all consumers who interacted with IAB's Mobile Rising Star ad formats recalled the ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. The news was released along with findings from a study conducted in partnership with Vibrant Media and comScore... Read more

Data Gem Jun. 12, 2013 | Share

New study finds that two-thirds of consumers who interacted with a Mobile Rising Stars ad rate the ads “better” or “much better” than a standard mobile ad

The Interactive Advertising Bureau (IAB) has announced the inclusion of five Mobile Rising Stars ad formats into the official IAB Standard Ad Portfolio to enable brand marketers to tell bigger and bolder stories on smaller, mobile screens. Read more