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Blog Feb. 5, 2013 | Share

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Google is an ingrained search habit

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Read more

Press Release Feb. 4, 2013 | Share

comScore Brings Big Data to Mobile and Multi-Platform Media Analytics

comScore (NASDAQ : SCOR) today announced that it has significantly expanded its mobile measurement assets to support its focus on measuring the multi-platform behaviors of today’s connected consumers. comScore’s U.S. mobile measurement assets now include data on more than 1 million smartphone users, 400,000 tablet owners, and 150,000 households... Read more

Press Release Feb. 4, 2013 | Share

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

comScore, Inc. (NASDAQ: SCOR) today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions,... Read more

Whitepaper Feb. 4, 2013 | Share

Digital Wallet Road Map 2013

Digital Walles Roadmap 2013 - The Fast Lane to Driving Consumer Adoption

comScore’s Digital Wallet Road Map 2013 will first size the current and future digital wallet market opportunity from a consumer perspective. In order to uncover the drivers behind consumer intent, the study will explore consumer understanding, usage preferences, brand perceptions, and the interplay between these factors. It will identify opportunities... Read more

Data Gem Feb. 1, 2013 | Share

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

As football fans around the country gear up for the Super Bowl this weekend, pizza brands are simultaneously preparing for a big weekend. The top three pizza sites in terms of dollars spent in the U.S. are Domino’s, Papa John’s, and Pizza Hut. The three sites saw a lift of 23 percent in dollars over a typical February Sunday on Super Bowl Sunday last... Read more

Data Gem Jan. 29, 2013 | Share

Europeans Over 45 Spend Most Time Looking for Their Perfect Match Online

Online Dating Europe Time Spent

In December 2012, nearly 49 million Europeans visited the Community-Personals (online dating) category, that’s 12 percent of the total online population in Europe above the age of 15. Read more

Press Release Jan. 28, 2013 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2012

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for December 2012 based on data from the comScore Media Metrix service. Retail sites encountered their busiest month of the year in December as Americans bombarded the Web to score big deals on holiday shopping. Consumers and businesses... Read more

Press Release Jan. 23, 2013 | Share

comScore vCE Reaches Milestone with Completion of 4,000th Client Study

comScore, Inc. (NASDAQ: SCOR) today announced that the validated Campaign Essentials™ (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which has accounted... Read more