2012

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Presentation Jun. 4, 2012 | Share

Online Shopping Customer Experience Study

The Online Shopping Customer Experience Study, a report commissioned by UPS, provides insights into consumers’ online shopping behaviors and preferences. While other online shopping studies have focused on purchase or web usability, this study bridges the gap with a view of perceptions on customer experience from pre-purchase through post-delivery.... Read more

Data Gem Jun. 4, 2012 | Share

Improving Product Returns Presents Biggest Opportunity for Retailers

Improving Product Returns Presents Biggest Opportunity for Retailers

When asked directly what aspects they would like retailers to improve, 58 percent of online shoppers chose free or discounted shipping, followed by ease of returns and exchanges (42 percent) and variety of brands and products available (38 percent). However, a quadrant analysis charting the importance of each factor versus customer satisfaction reveals... Read more

Data Gem Jun. 4, 2012 | Share

Smartphone Shoppers: Top 10 On Device Purchase Categories

Top Purchase Categories for US Smartphone Audience

Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners. Read more

Press Release Jun. 1, 2012 | Share

comScore Reports April 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.9 percent market share.... Read more

Press Release May. 31, 2012 | Share

DIY U.S. Online Tax Prep Filings Up 11 Percent vs. Year Ago

comScore, Inc. (NASDAQ: SCOR) today released an analysis of the Online Tax Preparation segment for the tax season ending April 18, 2012, which showed that the volume of tax returns or units filed online grew 11 percent from the previous year. Among online do-it-yourself (DIY) tax preparation providers, comScore data showed that Intuit continued to... Read more

Press Release May. 31, 2012 | Share

EU5 Map Usage via Smartphone Growing 7x Faster Than Classic Web

comScore, Inc. (NASDAQ: SCOR) today released an overview of mobile and computer usage of Maps across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens and comScore MMX services. The study showed that 35.0 percent of smartphone users in EU5 reported accessing maps via their device in... Read more

Presentation May. 30, 2012 | Share

Trends for Asia Online Retail

This presentation looks at the current trends in e-commerce in the U.S. during the first part of 2012 and what these trends mean for the future of the online retail industry in Asia. Read more

Press Release May. 24, 2012 | Share

comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2012

comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. web activity at the top online properties for April 2012 based on data from the comScore Media Metrix service. Traffic to General News sites picked up in April as Americans sought the latest in current events, while Beauty and Style sites gained as consumers browsed the season’s... Read more

Press Release May. 18, 2012 | Share

comScore Releases April 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April. Read more

Presentation May. 17, 2012 | Share

State of US Online Retail Economy Q1 2012

comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. Read more