2012

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Press Release Oct. 11, 2012 | Share

comScore Releases September 2012 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.7 percent of search queries conducted. Read more

Press Release Oct. 9, 2012 | Share

Digital Analytix® Monetization Allows Publishers to Create More Effective Viewability-Based Page Layouts and Advertising Packages

comScore, Inc. (NASDAQ: SCOR) today announced the official launch of Digital Analytix® Monetization, a new module in the Digital Analytix platform that provides publishers with viewability and duration data for ad placements on their web sites to enable inventory and package optimization. As the digital advertising industry moves rapidly toward a... Read more

Press Release Oct. 3, 2012 | Share

New USATODAY.com Creates Better Viewing Experience for Consumers and Facilitates Visibility and Value for Advertisers with comScore Validated Impression Measurement

Gannett Co., Inc. (NYSE: GCI) and comScore, Inc. (NASDAQ: SCOR) today announced an agreement to implement viewable impression measurement across ad campaigns appearing on the new USATODAY.com so that advertisers can quantify ads with the greatest ability to deliver an impact. The new USA TODAY offering leverages comScore’s validated Campaign Essentials... Read more

Presentation Sep. 26, 2012 | Share

State of the Internet in the U.S. Q2 2012

In this webinar, comScore Senior Director Tiffany Walker provides an overview of internet usage in the U.S. and worldwide, along with analysis in key categories to help you understand where the online opportunities lie. Read more

Presentation Sep. 19, 2012 | Share

From Data to Action – Best Practices for Validating and Optimizing Your Digital Campaigns

In this webinar, comScore Senior Industry Analyst Jason Patterson explores how you can use comScore's validated data to optimize and improve digital campaign results. Read more

Blog Sep. 24, 2012 | Share

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social Media Makes Money

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at this! Let’s go here!” And while the data itself is valuable, these social interactions also tend to elicit a high level of user engagement, which... Read more

Press Release Oct. 1, 2012 | Share

comScore Reports August 2012 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7 percent market share.... Read more

Press Release Oct. 1, 2012 | Share

comScore validated Campaign Essentials™ (vCE) Breaks New Multi-Platform Ground With Validation of Online Video Ad Campaigns

comScore, Inc. (NASDAQ: SCOR) today announced the global introduction of validated Campaign Essentials™ (vCE) for Video, which measures GRPs, demographics and behavioral profiles of audiences reached by video campaigns, as well as the extent to which video ads were actually viewable by consumers. This innovative new solution builds on comScore’s... Read more

Data Gem Oct. 1, 2012 | Share

Mobile Phones and Tablets Now Account for 1 in 8 U.S. Internet Page Views

US Share of internet Page Views Across Devices

The wide adoption of smartphones and rapid uptake of tablets are drastically shifting how Americans consume content online. According to comScore Device Essentials, mobile phones and tablets accounted for a combined 13.3 percent of total Internet page views in August 2012, nearly doubling their share of traffic in just one year. Mobile phones drove... Read more

Blog Sep. 21, 2012 | Share

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S Reached in First Month

Today, crowds of eager consumers will get their hands on the iPhone 5 as Apple’s latest smartphone officially hits stores and mailboxes across the U.S. It’s been just over a week since CEO Tim Cook and marketing chief Phil Schiller took the stage and unveiled the much-anticipated device on September 12, and already it’s proving to be the company’s... Read more