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Press Release Apr. 24, 2012 | Share

For Display Ads, Being Seen Matters More than Being Clicked

comScore, Inc. (NASDAQ: SCOR) and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Read more

Presentation Apr. 24, 2012 | Share

Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed

comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered. Read more

Press Release Apr. 24, 2012 | Share

In Japan, Smartphones Surpass Feature Phones among Newly Acquired Devices for First Time Ever

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the Japan mobile phone industry during the three month average period ending February 2012. The study surveyed more than 4,000 Japanese mobile subscribers and found Sharp to be the top mobile handset manufacturer overall with 23.5 percent market... Read more

Press Release Apr. 23, 2012 | Share

comScore Appoints Beth Uyenco as Senior Vice President of International Research

comScore, Inc. (NASDAQ: SCOR) today announced that Beth Uyenco has joined comScore as Senior Vice President of International Research and will be based in Chicago. Ms. Uyenco will be responsible for overseeing comScore’s research methodologies in international markets and she will play an integral role in comScore’s initiatives with local market... Read more

Blog Apr. 23, 2012 | Share

comScore Plants 3 Millionth Tree as Part of “Trees for Knowledge” Program

comScore is thrilled to announce that we recently planted our 3 millionth tree as part of our “Trees for Knowledge” panelist recruitment program. In partnership with the non-profit organization Trees for the Future, comScore introduced this program in 2008 to support the planting of millions of trees in developing communities throughout the world... Read more

Press Release Apr. 19, 2012 | Share

comScore Releases March 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record. Read more

Press Release Apr. 18, 2012 | Share

comScore Announces Date for First Quarter 2012 Financial Results

comScore, Inc. (NASDAQ: SCOR) today announced it will report its first quarter 2012 financial results after U.S. financial markets close on Wednesday, May 2, 2012. In conjunction with this announcement, management will host a conference call and webcast on Wednesday, May 2 at 5:00 p.m. (ET) to discuss the Company’s financial results. Read more

Presentation Apr. 18, 2012 | Share

The Top 6 Trends Shaping Local Search in 2012 and Beyond

comScore, 15miles and Localeze present key insights from the 5th Annual Local Search Usage Study as well as discuss how marketers and search platforms can stay ahead of the ever changing local search space. Read more

Blog Apr. 18, 2012 | Share

Panel Participation Yields Digital Insights

Recently, at the Minority Corporate Counsel Association’s CLE Expo in Chicago, I had the opportunity to participate in a fascinating panel discussion on the growing use of social media and its implication for businesses. The session included representatives from AOL, Walmart and PRNewswire. Read more

Data Gem Apr. 18, 2012 | Share

Nearly 1 in 5 U.S. Smartphone Owners Booked Travel on their Device in Past Three Months

Top Mobile Air Activities While Planning a Trip

During the three month period ending in February 2012, 51 percent of the smartphone audience accessed air and/or hotel content on their device, with 4 in every 5 mobile travelers accessing both air and hotel content. The most popular air travel-related mobile activity was checking airfare prices, in which 26 percent of all smartphone users engaged.... Read more