February 23, 2012 - comScore Whitepaper

2012 Mobile Future in Focus

Carmela Aquino
Senior Marketing Manager
Sarah Radwanick
Director, Regional Product Marketing
2012 Mobile Future in Focus White Paper

comScore presents the 2012 Mobile Future in Focus, its annual report* examining the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media use in categories such as social networking and retail, mobile ecosystem dynamics, and shifts in multi-device digital media consumption in 2011. The report highlights insights primarily from mobile markets in the United States, France, Germany, Italy, Spain, United Kingdom, Japan, and Canada.

*This report is the next generation of the annual Mobile Year in Review report series, examining insights into the mobile and connected device landscape in 2011 and what they mean for 2012.

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