March 26, 2012 - Event: comScore Whitepaper

Changing How the World Sees Digital Advertising


Vice President, Marketing & Insights
Anne Hunter
VP Advertising Effectiveness Products
Linda Abraham
Co-Founder
original

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served, or gross, impressions, which are currently the established currency for online ad measurement. Ideally, this research will help to promote the broad adoption of new standard measures that reflect the true delivery of a campaign and generate greater visibility and transparency across the industry and across media

vCE Logos

Related Products

    Ad Metrix

    comScore Ad Metrix® provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights.
    Learn More

    validated Campaign Essentials

    comScore validated Campaign Essentials™ (vCE®) is a holistic ad and audience delivery validation solution that provides deep campaign insights, in-flight reporting and...
    Learn More