State of US Online Retail Economy Q1 2012
Event: comScore Webinar
comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012. The comScore team used the following products to gather the data presented:
Mobile Metrix® 2.0: Actionable Insights into Consumers’ Mobile Behaviors
comScore Mobile Metrix® 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining on-device metering with census-level data to provide the most accurate and detailed view into U.S. mobile media usage across apps and the mobile web.
validated Campaign Essentials (vCE): Ad Campaign Delivery Validation and In-flight Optimization
comScore validated Campaign Essentials provides unduplicated accounting of ad impressions to measure whether ads were delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. It also evaluates the degree to which validated impressions reached the campaign target audience.
Tags: Ad Validation, e-Commerce, Mobile, Retail, Tablets