December 12, 2012 - Event: Interactive Scotland

The Mobile Digital Omnivore

Speaker: Gregor Smith, Director Mobile, comScore Europe

This presentation explores the increasing transition to a world of connected media, charting the growth of smartphones and Tablets and crucially how this is driving M/E-commerce. The presentation looks at the UK, EU5 and US markets and includes some actual case studies with Retail clients to show how Mobile/Online and Social is changing consumers purchasing habits.

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