The State of Social Media
Speaker: Mike Shaw, Director, Marketing Solutions, comScore Europe
Event: OMI Social Media Summit
This deep dive session reviews the latest trends within social media and what they signal for the future. Focusing on key demographics, Mike reveals important findings about social media users and how different demographics utilise these networks differently. This session gives you a clear vision of how the social landscape looks today, how it is shifting and finally, how you can utilise this new media to yield ROIs.