Audience Recommendations for Every Vertical
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This presentation on validated Campaign Essentials (vCE) was delivered at dmexco 2012 by Peter Bernschneider. In addition to digital trends, it discusses the importance of ad validation in the digital world and how Comscore's vCE can help the media industry.
The presentation includes the Phase 1 results of the European Charter Study which to date includes major advertisers from a range of sectors such as Jaguar, Procter & Gamble, Kellogg’s, O2, and Ralph Lauren. The analysis includes measurement of 15 campaigns, over 640 million impressions across over 213,000 individual publisher sites across Europe.