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Presentation Aug. 31, 2016 | Share

comScore's Video Tag is Being Replaced in Latin America

comScores Video Tag is Being Replaced

Online video industry is constantly evolving, so it also requires increasingly advanced metrics to a better understanding of the audiences. For this reason, comScore has developed a new Streaming Tag that will allow that the measurement of their online videos via Video Metrix® can be comparable with TV metrics. Read more

Presentation Aug. 22, 2016 | Share

Understanding Malaysia’s Online Audience in 2016

In this session, Joe Nguyen, Senior Vice President, Asia Pacific, comScore revealed key insights into the Malaysia online audience. Read more

Data Gem Aug. 22, 2016 | Share

Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. Read more

Data Gem Aug. 17, 2016 | Share

Indonesia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing

Video is a huge growth area on all platforms, particularly with the advent and rapid expansion of streaming services. This Data Gem uncovers the key findings for the Indonesia market. Read more

Presentation Jul. 12, 2016 | Share

Multi-Platform Measurement in Colombia

Multi-platform measurement in Colombia

comScore, a leader in measuring the digital world, announced the official launch of MMX Multi-Platform® in Colombia, to know who, where and what people consume online regardless of the device they use. comScore MMX Multi-Platform demonstrates total unduplicated audience reach across both desktop Read more

Market Ranking Jul. 4, 2016 | Share

comScore Releases Japan Desktop Online Video Rankings for April 2016

comScore, Inc. (NASDAQ: SCOR) today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and Twitter ranked as the top three online video properties by unique viewers in April 2016. The comScore data also reveals differences in viewing preferences across age groups by showing the top 10 online video properties... Read more

Data Gem Jun. 30, 2016 | Share

Dutch Spend Half of Desktop Time Watching Videos

Dutch Spend Half of Desktop Time Watching Videos

As online video consumption continues to increase and expand onto new platforms, video plays an increasingly valuable role in the marketing mix. Desktop remains a growth platform for video, with a 16% increase in viewers from November 2015 to April 2016 meaning that 100% of the Dutch digital audience watches online videos. Understanding behaviours across... Read more

Blog Jun. 24, 2016 | Share

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video providers touted metrics of unique viewers or video views in comparison to TV audience metrics. Several have since argued that this is not a fair comparison... Read more

Blog Jun. 23, 2016 | Share

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... Read more

Data Gem Jun. 21, 2016 | Share

Video serves a Social Media ace for Roland-Garros content

Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With millions of people around the world watching, discussing and sharing their passion for this Grand Slam, Social Media provided the perfect platform for instant reaction to the tournament. The learnings from user engagement... Read more