Presentations & Whitepapers

November 21, 2013

French Digital Overview

Speaker: Jacques Tchenio, VP Sales France, comScore Europe
Event: IAB conference

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In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category.

Tags: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform